https://dailycreativearabia.com Daily Creative Arabia Thu, 04 Dec 2025 03:40:59 +0000 https://dailycreativearabia.com en https://dailycreativearabia.com/Homepage Wed, 22 Mar 2023 00:58:27 +0000 Daily Creative Arabia https://dailycreativearabia.com/Homepage https://dailycreativearabia.com/Nav-1 Tue, 21 Mar 2023 18:52:45 +0000 Daily Creative Arabia https://dailycreativearabia.com/Nav-1 Daily Creative ArabiaAbout︎ &nbsp; https://dailycreativearabia.com/Islamic-Garden-Seen-in-Textile-Design Mon, 14 Aug 2023 22:48:36 +0000 Daily Creative Arabia https://dailycreativearabia.com/Islamic-Garden-Seen-in-Textile-Design Daily Creative Arabia in conversation with Areen Hassan, a Dubai-based textile designer. Article &amp; Graphics by Rania Abdalla Textile Artwear and Concepts by Areen Hassan <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/2132f3c11469162ff90b36db41b0771fbb04c425ed45285c7fb9be94fb73e90f/Areen-s-article-4.png" data-mid="242114684" border="0" src="https://freight.cargo.site/w/1000/i/2132f3c11469162ff90b36db41b0771fbb04c425ed45285c7fb9be94fb73e90f/Areen-s-article-4.png" /> Areen: Weaving Memory, Identity, and Infinity Through Textile The Dubai-based artist was born in Jerusalem, and her work remains closely tied to her roots. Her practice is shaped by her upbringing and by a family lineage that traces back to Al Mashhad, a village in northern Nazareth. Areen grew up navigating stereotypes and the pressure to conform to a fixed idea of identity. From a very young age, she knew she wanted to study fashion, which at the time was the only creative field she was aware of. With limited resources and exposure, she had not yet encountered disciplines such as textile design. As she grew older and gained access to the internet, her understanding of the creative field expanded. She discovered textile design and began to see it as a discipline that aligned more closely with how she thought and worked. She initially applied to study fashion design, then decided to shift into textile design once she realized it offered the conceptual freedom and experimental space she was searching for. Today, Areen identifies as a textile artist and designer. She describes herself as being deeply drawn to concept design, textiles, experimentation, installations, and statement work. Her practice is grounded in material, structure, and meaning, rather than wearability or trends. “I am more connected to concept design, experimentation and installations. I never felt that I had the vision of a fashion designer. I always had the vision of a textile artist.” Color as Instinct and Reference&nbsp; <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/e9a61fe0a1c4693953fb72c42f2dee0cc77ddf6a4c96806d056e9581b8c10d93/2.png" data-mid="242114778" border="0" src="https://freight.cargo.site/w/1000/i/e9a61fe0a1c4693953fb72c42f2dee0cc77ddf6a4c96806d056e9581b8c10d93/2.png" /> Even as a child, Areen worked instinctively with color, often creating combinations that felt unfamiliar to those around her. Her choices were questioned at the time, but those early experiments became the foundation of her visual language. “I used to mix colors in a way people did not understand. Now I see that everything I do today started from those experiments.” Her strongest reference point when it comes to color and composition is Mark Rothko. She is drawn to his use of saturation, depth, and emotional weight, and to the way color functions as presence rather than decoration. That influence continues to shape how she builds palettes and layers tone, using color as structure. Unraveling Threads <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/aebd2bbb7f7fefbc7e68f3e289d2174b5f69fbee96f164e32184946b114d5111/3.png" data-mid="242114779" border="0" src="https://freight.cargo.site/w/1000/i/aebd2bbb7f7fefbc7e68f3e289d2174b5f69fbee96f164e32184946b114d5111/3.png" /> Unraveling threads, or tanseel, is the act of unthreading fabric from within the weave rather than cutting it apart. In Areen’s work, the textile remains whole as its internal structure is revealed. The process exposes continuity, strength, and the systems holding the material together. This approach runs through all of her work. It is not tied to a single piece or moment, but shapes how she thinks, designs, and works with material. Rather than relying on imagery or surface decoration, the fabric itself becomes the site where memory, identity, and resilience are expressed. For Areen, unraveling threads became a way to talk about memory and endurance. “When you unfold fabric thread by thread, you return it to its origins,” she says. “Even though the dress becomes incomplete, the thread is still strong.”Experimentation as a Philosophy Experimentation sits at the core of Areen’s practice. She sees it as a necessary condition for growth, openness, and expanded vision. She says, “When people experiment, they become open. The idea grows with them. Experimentation creates a bigger imagination.” Her work brings together research, architecture, color, calligraphy and textile techniques. Through repetition, material, and structure, Areen treats textile as a living archive.&nbsp;“The more I work with textile, the more I grow, not only as an artist, but in how I understand my own practice. Each piece teaches me something new, and with every work, I become more certain about my voice.” The Islamic Garden as Framework One of the most consistent conceptual frameworks in Areen’s work is the Islamic Garden. While studying design, she became increasingly drawn to its logic. The symmetry, spatial organization, and intentional placement of elements mirrored how she already approached textiles. In an Islamic garden, nothing is accidental. Trees create balance and shade. Water sits at the center, offering calm and continuity. Motifs repeat to establish rhythm and order. Over time, Areen noticed parallels between the structure of Islamic gardens and Palestinian embroidery. Each region’s embroidery carries its own colors, patterns, and stitches. Every motif is shaped by place, history, and tradition. “I found a language that connects both worlds,” she says. “The garden and the embroidery speak to each other.” This connection became central to her first university project, a collection of twelve hand sewn pieces inspired by the Palestinian thobe. The work brought together Islamic garden logic and embroidery structure, forming a tribute to Islamic culture and Palestinian heritage expressed through textile rather than narrative.Color, Contrast and the Statement of Materials Areen’s work is often defined by warm, saturated colors. She gravitates toward tones that carry comfort, emotion, and presence rather than neutrality. Red, gold, orange, lavender, and indigo appear repeatedly across her designs, forming a consistent and recognizable palette. She is intentional about how her pieces are constructed front and back. The back is left plain, while the front carries the work. One holds the foundation, the other the expression. Together, they create balance. Sleeves also carry symbolic meaning in her practice. Long and short sleeves exist in relation to one another, not as opposites but as complements. “When I put the sleeves together, they complete each other,” she says. “It is the idea of Al Kamal. Wholeness.” All of Areen’s pieces are hand-dyed and made using natural materials, especially silk, which she values for its ability to absorb and reflect color with depth and luminosity. Sustainability is central to her approach, and every piece is handmade and unique. Urban Jerusalem <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/5a60464f13500e4861aa066cc905d25a145a7e89222171956c5ff296bc283e78/Areen-s-article.png" data-mid="242114787" border="0" src="https://freight.cargo.site/w/1000/i/5a60464f13500e4861aa066cc905d25a145a7e89222171956c5ff296bc283e78/Areen-s-article.png" />One of Areen’s earliest and most defining works, Urban Jerusalem is a thobe-inspired dress that brings together Palestinian cultural memory and the spatial logic of the Islamic garden. Created during her college years, the piece is named after the city where Areen was born and raised. Growing up in Jerusalem shaped her early visual memory and understanding of culture. The work responds to simplified representations of Palestinian identity, offering instead a vision of Palestine as continuous, layered, and alive. The cut and structure draw from the Palestinian thobe. Areen references a historic indigo-dyed thobe, which became the foundation for the royal indigo pattern used in this work. The garment was hand sewn and never tried on. Its oversized scale shifts the focus away from wearability and toward concept and form. At a later stage, the dress was cut from the bottom, altering its silhouette and distancing it from traditional construction. <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/6a72dc8cc677cb34509a12dab5a58f09f43d98cd081b36040de97c47885f7f5e/8.png" data-mid="242114781" border="0" src="https://freight.cargo.site/w/1000/i/6a72dc8cc677cb34509a12dab5a58f09f43d98cd081b36040de97c47885f7f5e/8.png" /> Color plays a central role in how memory and identity surface in the piece. Red appears as the first color she works with, rooted in Palestinian embroidery and visual culture. For Areen, red carries emotional and historical weight. “Red is strength to me,” she says. “It is presence. It is emotion.” Rather than replicating tatreez, Areen abstracted it. The embroidery begins in red and expands into additional colors, transforming tatreez into a contemporary visual language. Mirrored panels create a sense of reflection and continuity, while repetition draws from the logic of the Islamic garden, where pattern establishes rhythm and infinity. When our conversation turns to identity, I ask Areen how she wants to represent Palestine to an international audience. Her answer is clear. “I want to represent Palestinian identity as living, layered, and connected. Not broken, but a continuous culture shaped by memory, beauty, and resistance.” In Urban Jerusalem, unraveling threads becomes especially visible. The act of unraveling is not a form of loss, but a return to origin. A way of holding structure, memory, and identity together. Mazneen <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/8a3e095e3844f3ba43c3e1fbd2063524caa8f4865e535c05cb079ac0ec8ffda8/6.png" data-mid="242114782" border="0" src="https://freight.cargo.site/w/1000/i/8a3e095e3844f3ba43c3e1fbd2063524caa8f4865e535c05cb079ac0ec8ffda8/6.png" /> Mazneen is a feminine name associated with glory and shine. In Areen’s work, the name introduces language, memory, and presence before the fabric is seen. The piece reads as a declaration of womanhood grounded in faith, strength, and luminosity. Across her practice, Areen assigns Arabic names to her works before the making begins. The names are rooted in Middle Eastern culture and function as conceptual anchors rather than descriptive labels. “The name comes from the concept,” she says. “It guides the whole work.” Each design carries its own emotional and conceptual identity, shaped by language as much as by material. Through Mazneen, Areen shifts her focus away from trend or season and toward material, color, and surface. The fabric becomes a site of emotional and cultural expression, grounded in warmth, luminosity, and presence. The names of her conceptual dresses consistently reflect aspects of her identity and cultural memory. Paradise and Islamic Garden<img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/cdb93f3640f521ca270acb51f3b7456c3872dd47994a5ef74596e415a9466436/5.png" data-mid="242114783" border="0" src="https://freight.cargo.site/w/1000/i/cdb93f3640f521ca270acb51f3b7456c3872dd47994a5ef74596e415a9466436/5.png" /> The Paradise Dress, part of her Islamic Garden body of work, translates these ideas into form through repetition and balance.&nbsp; “I wanted it to carry a spiritual indication,” she says. “Something that reminds you of paradise.”Alongside Urban Jerusalem and Mazneen, The Paradise Dress was acquired by the MKG Museum in Hamburg and is now permanently displayed as part of its Islamic collection. How Areen Imagines the Portrayal of Paradise <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/0a0a82ee3cff3f384866973b60364f143c479084f6bf61525c3906c333cc4744/4.png" data-mid="242114784" border="0" src="https://freight.cargo.site/w/1000/i/0a0a82ee3cff3f384866973b60364f143c479084f6bf61525c3906c333cc4744/4.png" />One of the central installation works from this period is The Portrayal of Paradise, a four-and-a-half meter blue textile piece built around the concept of infinity. Inspired by the Islamic garden, the work approaches paradise through movement rather than stillness. The pattern is formed through continuous repetition. A blue and white central element sits at the core of the installation, while threads extend outward like flowing water. The surrounding pieces act as reflections, echoing how water mirrors the garden around it. Repetition becomes a visual language for infinity, belief, and the desire to reach something eternal. “The idea is that the pattern keeps repeating itself, which is how I express infinity” she explains. For Areen, paradise is an iconic idea that people carry with them throughout their lives. It exists not only as a place, but as a motivation. People grow up imagining paradise and are driven by the idea of reaching it in the afterlife and experiencing that state of being. When asked which element of the garden she identifies with most, she answers immediately. “I would be the water. Water represents infinity, continuity, and movement. It never stops. It finds new paths. That is how I see identity and how I see my work.” Hanging Threads through the Heavenly Loom <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/27616b0283eca48a4153912f2c04a932a22a6cc800295c270d02ed65ed702b7e/Areen-s-article-1.png" data-mid="242147934" border="0" src="https://freight.cargo.site/w/1000/i/27616b0283eca48a4153912f2c04a932a22a6cc800295c270d02ed65ed702b7e/Areen-s-article-1.png" /> In Heavenly Loom, Areen extends her textile practice beyond the body and into space. The work is presented as a suspended installation, designed to remain in motion rather than exist as a fixed object. During exhibitions, the threads are positioned beneath air circulation, allowing them to shift continuously. The installation follows the spatial logic of the Islamic garden, where structure is formed through repetition, flow, and directional movement. Layers of pink and red threads hang in parallel, creating depth and continuity as they respond to air and light. “Water never stops,” she says. “It moves in every direction. I wanted the installation to feel the same way.” Here, air replaces water as the activating force. Movement sustains the work, and repetition becomes its organizing principle. The threads never settle. The installation unfolds through motion, forming an environment shaped by rhythm and time rather than fixed form. From Carpet to Abaya <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/e3cc870987714cea695c787f72814c1e8816aecf1ac0ac0c94487da398f0ace4/10.png" data-mid="242114786" border="0" src="https://freight.cargo.site/w/1000/i/e3cc870987714cea695c787f72814c1e8816aecf1ac0ac0c94487da398f0ace4/10.png" /> The Woven Self originates as a carpet. Rather than constructing a garment, Areen worked directly with a single woven carpet and began unraveling it from within. She did not cut the material at any point. “I didn’t cut the fabric at all,” she says. “I unthreaded it and shaped the dress from what was already there.” Through a careful process of unthreading, she loosened and reshaped the existing weave until the carpet gradually took on the form of a dress. The textile remains whole throughout the process. “For me, the fabric stays whole,” she explains. “The form comes from opening it, not breaking it.” What emerges is not a dress made from fabric, but a dress revealed from a carpet. This method reflects the logic of the Islamic garden, where form is shaped through flow, repetition, and internal order rather than division or fragmentation. “Unthreading doesn’t mean weakness,” she adds. “It shows what is holding everything together.” In simpler words, “the woven self means you are the sum of everything that has crossed you, and you still hold together.” The piece exists simultaneously as carpet, garment, structure, and landscape. Don't miss out on the latest from Areen Hassan - make sure to follow her on IG @by_areen. https://dailycreativearabia.com/Heba-Ismail-A-Saudi-Artist-Finding-Her-Voice-in-Cubism Thu, 04 Dec 2025 03:40:59 +0000 Daily Creative Arabia https://dailycreativearabia.com/Heba-Ismail-A-Saudi-Artist-Finding-Her-Voice-in-Cubism Daily Creative Arabia in Conversation with Heba Ismail, a Jeddah based cubist painter. Article &amp; Graphics by Rania AbdallaPaintings by Heba Ismail <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/32a244581c908795c66d583d6b089cd2eb85a38d125d437a5c884ab0ed3221f6/Heba-5.png" data-mid="241507237" border="0" src="https://freight.cargo.site/w/1000/i/32a244581c908795c66d583d6b089cd2eb85a38d125d437a5c884ab0ed3221f6/Heba-5.png" />I returned to Daily Creative Arabia with a simple intention. I wanted to begin this new chapter by speaking with someone who embodies what this platform stands for. Someone who carries more than one identity with confidence. Someone who is building a life through curiosity, resilience and self-understanding. That person is Heba Ismail, a Saudi painter, cubist artist, practicing dentist and a proud daughter of Jeddah. She moves through the world with a sense of clarity that comes from knowing who she is and what she wants her work to do. Speaking with her feels grounding. She talks about art with a mix of seriousness and warmth. She laughs easily, pauses thoughtfully and chooses her words with care. Nothing about her is accidental. The Beginning of an Artist <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/66d900faf7061b205cb934484de6fd2ff9b241319d98611f1dc2894012f55d6e/1.png" data-mid="241451978" border="0" src="https://freight.cargo.site/w/1000/i/66d900faf7061b205cb934484de6fd2ff9b241319d98611f1dc2894012f55d6e/1.png" /> Heba was born in a very artistic and art-oriented home in Jeddah. Both of her parents majored in history, so conversations about culture and significant figures were normal. In their dining room hung a print of Picasso’s Guernica. Her father often paused in front of it and explained the painting to her. He introduced her to Picasso, to different art movements and to the idea that paintings are built on intention, not decoration. Before the internet made research simple, he created what she calls “encyclopedia classes” at home. He would quiz her and her siblings on artists, periods and styles. It was his way of teaching them that art has structure and that understanding it requires attention and context.Heba remembers a conversation with her father when he talked about how art changed once cameras were invented. Before photography, the “best” artist was the one who could copy reality most accurately. Once cameras arrived, that job was over. “So my father told me, if a camera can show us what exists, then art has to show us what does not exist,” she says. “Show me what is in your mind. Show me how you see.” Her mother supported her in a different but equally important way. Heba was always drawing on notebooks, textbooks and any corner she could find. Her mother noticed and encouraged it. She enrolled her in a summer program with Safeya Binzagr, one of the earliest Saudi women to build a formal art practice. For Heba, seeing a Saudi woman treat art as serious work was a turning point. It showed her that art could be a professional path, not just a hobby. These early experiences shaped how she thinks about creativity. She believes young artists need support, not early criticism. She often says that many artistic paths are discouraged too soon. Her own childhood taught her that a supportive environment can change everything. It can turn a child drawing in the margins of her books into someone who understands that creativity has value and a place in the world.Heba also sees art as a way to document moments and emotions that cannot be fully captured in words. Painting allows her to record a feeling, a memory or a presence that might otherwise disappear. She says art is not something you analyze first. It is something you feel, and that is what drew her to painting from the beginning. “Art lets me document a feeling before it disappears. It is not something you analyze. It is something you feel,” Heba says.Navigating Two Identities <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/3c1b35cfd3885d442895a3172ff2d8d7e1e00bfff77bf5d468a8ef86ab752810/2.png" data-mid="241452114" border="0" src="https://freight.cargo.site/w/1000/i/3c1b35cfd3885d442895a3172ff2d8d7e1e00bfff77bf5d468a8ef86ab752810/2.png" />When Heba enrolled in dental school, people assumed she had chosen a path. They asked which one she would pursue. Would she become a dentist or an artist. She never accepted the idea that she had to choose. To her, dentistry and art sit closer together than people imagine. Both require calmness, observation and attention to detail. Both rely on steady hands and the ability to focus for long stretches with intention. Both involve restoring what is broken and sensing what a person might feel but not say. “Dentistry is not separate from art,” she says. “It uses the same hands. It asks you to restore something and respect the person in front of you.” She sees no contradiction in living inside two worlds. Dentistry taught her discipline and patience. Art taught her expression and trust in instinct. Together they keep her grounded. They remind her that a person can hold more than one identity without silencing the others. People often try to label her. Artist. Dentist. Creator. None of the words feel complete on their own. “I do not belong to a title,” she says. “I create them.” Heba moves between two practices that look different but rest on the same foundation: care, attention and the belief that what you shape with your hands can change how someone feels. For her, both paths are equal. One does not replace the other. They grow together. Cubism, Crime Stories and the Love of Symbolism Heba speaks about cubism with an ease and affection that comes from growing up around it. She compares her paintings to crime documentaries and riddles. She loves symbolism. She loves leaving clues. “I do not want to show you everything directly,” she says. “I want you to walk through the painting and find your own ending. Like a maze with many exits. You can take several paths and reach different stories from the same piece.” This is why many of her works contain layered shapes, fractured profiles and repeating eyes. They are not there to confuse. They are there to stretch the story so more than one truth can live inside it. How Heba Uses Emotion and Symbolism Heba often starts painting before she understands what she feels. The meaning appears after the canvas is finished. Painting helps her see emotions that were not easy to name in the moment. Her symbols come from that process. Her eyes rarely look in the same direction. Some look inward. Others look outward. She says emotions never move in one straight line, so the eyes should not either. Hair appears in many forms. Sometimes it is neat. Sometimes it looks heavy or unsettled. In one piece she paints a messy bun in brown, black and gray to show the weight of experience a woman carries. She also places a chessboard pattern inside the body. Each line represents a period of life or a lesson. When the lines increase, it signals someone who has lived through more and held more. These symbols create a visual language that helps the viewer understand what the figure is feeling. They set the stage for the pieces that deal with anger, pain and the way people respond to emotional pressure. Hurt People Hurt People <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/bbdc754cd4b3c28df08f1402f6fc742b31817b50365b28e2db9b899a817a7e60/9.png" data-mid="241452320" border="0" src="https://freight.cargo.site/w/1000/i/bbdc754cd4b3c28df08f1402f6fc742b31817b50365b28e2db9b899a817a7e60/9.png" />The woman in the painting is sharp and intense. Her teeth are emphasized in an almost animal way. Her hair is large, tied in a messy bun, filled with lines and shadows. One ear appears doubled, as if she has two ears on one side. She has no forehead, which gives the impression that she is withdrawn and unwilling to reveal anything. She does not want to show her face at all. The mouth, with its sharp teeth, is meant as a warning. “I wanted to give her an animalistic feature,” Heba says. She can hurt with words. She can bite. “She looks powerful, but not in a good way,” Heba explains. “Her hair is big because she holds many secrets and feelings. The messy bun shows she does not care to appear neat anymore. She has one side with two ears, which means she hears everything, the good and the bad. And there is no exit. She keeps it all inside. It never leaves.” Heba describes her as someone who has turned her pain into armor, whose anger hides deep hurt. Yet she believes there is love in this woman’s eyes, compassion buried under layers of anger and disappointment. She painted this figure as a possible future version of herself, a reminder of who she refuses to become. “It is like a picture of myself if I stayed in my pain,” she says. “If I kept choosing anger, I would become her. So I painted her with love, as a reminder not to go there.” Behind the Hidden Mask&nbsp; <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/d530697543ede795f96d34e4e7842df80ac677b5695fd388d67f0726c5694c8a/6.png" data-mid="241452321" border="0" src="https://freight.cargo.site/w/1000/i/d530697543ede795f96d34e4e7842df80ac677b5695fd388d67f0726c5694c8a/6.png" />Another beloved piece is what Heba calls The Maze portrait. At first glance, the woman looks like the perfect daughter. Pearls. Neat hair. Modest dress. A composed posture. The kind of girl people point to and say, “She was raised well.” Inside her chest there is a maze. “This is me,” Heba says. “And it is many girls I know. From the outside you look so polished. Inside you are full of movement, questions and ideas. People think it is a phase. It is not a phase. It is who you really are.” The maze represents all the paths she wants to explore but does not always feel allowed to take. It also speaks to the exhaustion of constant presentation. “It is about a girl who grew up in a family where she has to look her best all the time,” she says. “At some point it was so draining that she did not want to leave my room. If every time she steps outside she have to perform perfection, so it is easier to stay hidden.” Heba is grateful that younger generations in Saudi Arabia are beginning to loosen these rules. She sees more girls dressing with freedom. Less pressure to appear polished every hour of the day. For her, that shift is not about fashion. It is about mental health. “It is freeing,” she says. “We need more of that.” One Woman, Three Versions of Herself Heba created a series of three paintings: Upended, Bloody Mary and Intertwined. She painted them during a period where she felt pulled in different directions. Each piece shows one woman, but with a different emotional viewpoint. <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/9d0cce3a91be8b7ab8d0a07d3e30ba6248d50ee4772a9f54a9cc25914829611e/Heba-3.png" data-mid="241486895" border="0" src="https://freight.cargo.site/w/1000/i/9d0cce3a91be8b7ab8d0a07d3e30ba6248d50ee4772a9f54a9cc25914829611e/Heba-3.png" /> UpendedThis painting carries a sense of confusion. The figure stands straight, yet the head feels suspended. She described it as a moment where the path exists, but the clarity does not. The painting can also be flipped upside down, which reflects the idea of seeing the same moment from more than one angle. Bloody MaryThis is the most intense piece in the series. The deep red around the figure represents heavy emotion. She used this color because it felt like something strong that needed to be expressed. For her, the painting shows what happens when a feeling sits for too long without being understood. IntertwinedThis painting brings the story together. Three heads tilt in different directions, yet belong to the same woman. Heba was exploring how one person can hold many viewpoints at the same time. She explained it simply: they are the same woman with the same personality, but each head reflects a different side of her. Painting the series helped her understand her thoughts more clearly. Putting the emotion on the canvas made it feel lighter and easier to read. Once the story was in front of her, it had less power over her. She compares it to journaling, where writing something down helps the mind see it with more clarity.&nbsp; Loving and Understanding Gray <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/d898c3312b7cf5e34a4d543bac0a393fe1e9cc3b88afcd9de96459d35d708bdb/Heba.png" data-mid="241453409" border="0" src="https://freight.cargo.site/w/1000/i/d898c3312b7cf5e34a4d543bac0a393fe1e9cc3b88afcd9de96459d35d708bdb/Heba.png" />For a long time, Heba hated the color gray. She saw the world as black or white. Right or wrong. Yes or no. Gray felt like indecisive. Then life taught her how much of our reality lives in between. She painted a black and white piece, The Gray Fantasy, with many shades of gray. In it, a woman stands between two figures. One represents the man she settled for. The other represents the idea of a partner who truly fits her and wishes for. She is positioned in the center, caught between safety and desire, between what is available and what she dreams of. It looks like a love triangle. She says it is actually about something deeper. “In life we are often told that in between is wrong,” she says. “We push everything to be either true or false. But there is so much in between. So many parts of us that cannot belong to one side.” This painting was the first time she allowed gray into her palette. Now she wears it. Paints it. Respects it. “Gray is honesty,” she says. “It is admitting that you are still learning, still deciding, still changing. That is not weakness. It is real life.” Ascending and Leaving What No Longer Fits <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/8b972e914a3cb6a54c97e0b19fa8af2d6ee5b1dfad47033d64ffbe5e7f2cf6d6/7.png" data-mid="241452331" border="0" src="https://freight.cargo.site/w/1000/i/8b972e914a3cb6a54c97e0b19fa8af2d6ee5b1dfad47033d64ffbe5e7f2cf6d6/7.png" />In another work, The Ascending, a woman appears to rise above a shared past. The man behind her has a single line of “chessboard” across his head. She has several. Each line represents a phase of life, an experience, a lesson. “Life is a game of chess,” Heba says. “In this piece the woman is ascending above a relationship where there was no intellectual match. She is moving toward a wider horizon.” Yellow floats above her as a symbol of light and possibility. Blue stays behind as the life she is leaving. Between them there is orange, a color she associates with resentment and old pain that is finally closing. “It is about women who decide to ascend,” she says. “To leave behind what was never right for them and move toward something that matches who they are.” When I asked what she would tell younger women who feel unsure about whether to stay, leave or settle, her answer was simple and kind. “If he goes against your values, the answer is no,” she says. “If you would not want your daughter with someone like him, the answer is no. You do not need perfection. You need safety. You need someone who lets you be yourself and does not try to change your core.” Talking to Her Younger Self <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/a0d5b534001cb93d29e51628b1b84a75bfb242ea25df2574e74bc4dc32d17c0b/10.png" data-mid="241452332" border="0" src="https://freight.cargo.site/w/1000/i/a0d5b534001cb93d29e51628b1b84a75bfb242ea25df2574e74bc4dc32d17c0b/10.png" />When I ask Heba what she would tell an eight year old girl, she does not pause. “I would tell her she is beautiful every day,” she says. “Just the way she is. She does not need her hair a certain way or makeup or a specific dress to deserve love or kindness.” Much of her art carries that message, especially The Maiden. The figure stands between innocence and adulthood, holding both vulnerability and strength. It reflects what many women inherit from society and culture, which is the belief that worth must be proven through perfection, performance or constant giving. For The Maiden, Heba speaks about how many people grow up understanding love through effort. They learn that love is conditional, tied to giving, helping and overdelivering. She explains that when someone gives endlessly, especially without balance, the meaning of love becomes distorted. This idea informs the way she approached the piece and the message behind it. “If you are always the giver, even to the wrong person, you can turn them into a narcissist,” she says. “You give them all the power.” She hopes younger generations learn a different message. “You are worthy of love regardless,” she says. “You can be whoever you want to be and you will still be loved.” Her paintings echo that truth. Soft figures who are also unsure. Strong figures who are still learning. Women who no longer believe they must perform to receive affection. Women reclaiming the quiet confidence that unconditional love begins with the self. A Saudi Story in the Language of Cubism <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/0accb85a952666781fe16843a6d69941ee0b894a1c5620387038860a9277b97e/11.png" data-mid="241452342" border="0" src="https://freight.cargo.site/w/1000/i/0accb85a952666781fe16843a6d69941ee0b894a1c5620387038860a9277b97e/11.png" /> Heba is deeply proud of being Saudi. She is originally from Makkah, and she speaks about Saudi heritage with the same affection she holds for cubism. She knows cubism is not an Arab invention, and that contrast interests her. She likes working in a global artistic language while adding something unmistakably Saudi to it. “In Saudi Arabia there is so much art in our heritage,” she says. “It is beautiful and very diverse. Each region has its own language.” Those regional languages appear quietly throughout her paintings. Sometimes it is Qatt Al Asiri from the south, with its bright geometric forms created by women. Other times it is Sadu, the linear motifs woven into northern tents and textiles. She also draws from Najdi designs in the central region, Hijazi motifs from the west, and the softer ornaments inspired by the eastern coast. These elements show up on clothing, around borders, or within the background of her portraits — not loudly, but with intention. “Even though I am from the western region, I celebrate all the regions,” she says. “I try to put them in my work, even if it is minimal. It deserves to be seen.” For Heba, the magic lies in the meeting point between heritage and cubism. Cubism comes from a different world, yet she enjoys bringing Saudi patterns into its structure and rhythm, placing something familiar inside a form that once belonged entirely to Europe. “I want to put my Arabic touch into cubism,” she says. “And maybe one day it will be part of art history. Hopefully future generations will learn about our history through our art.” Modern Saudi Femininity <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/1a7a3ac2eb05e87802efc90ce131e0024dac9313198e9498f56b98f6e5bf5644/3.png" data-mid="241452343" border="0" src="https://freight.cargo.site/w/1000/i/1a7a3ac2eb05e87802efc90ce131e0024dac9313198e9498f56b98f6e5bf5644/3.png" />In one painting often referred to as “94” she dresses a woman in a modern thobe that carries motifs from Qatt Al Asiri in its colorful triangles and lines. The center carries a band inspired by Sadu from the north. She wanted to show a feminine figure who feels delicate and powerful at the same time. A modern Saudi woman who carries the whole kingdom on her clothes. <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/b9d1e0fc9c5d6eaab65156f5dae4df87c6cd440e12171905a88e40fd39625f3b/4.png" data-mid="241452345" border="0" src="https://freight.cargo.site/w/1000/i/b9d1e0fc9c5d6eaab65156f5dae4df87c6cd440e12171905a88e40fd39625f3b/4.png" />In another work, “Ameera,” she paints a woman who looks like a grandmother but dresses in a contemporary way. Her hair is visible. The colors are pastel and soft. “I wanted her to feel very feminine, light and strong at once,” Heba says. “It is our culture and history in a modern body.” Heba’s work is already reshaping how Saudi stories appear on the canvas. I am excited to see where her vision goes next, and how she will continue weaving Saudi heritage, modern femininity and cubism into her own unmistakable language. Don't miss out on the latest from Heba Ismail - make sure to follow her on IG @HebaIsmail.art. https://dailycreativearabia.com/Stitching-Resilience-How-Deerah-Weaves-Palestinian-Heritage-into Tue, 21 Mar 2023 18:52:44 +0000 Daily Creative Arabia https://dailycreativearabia.com/Stitching-Resilience-How-Deerah-Weaves-Palestinian-Heritage-into Daily Fashion Arabia in conversation with Sara Jayyusi and Omar Daylaq, founders of Deerah. Article and Graphic Design: Rania Abdalla Images by Deerah <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/67b7f008d1ddaf8d870a1a64ff95fe12f6b1f3f580fd494ad0c940c2f415484f/1.png" data-mid="241486929" border="0" src="https://freight.cargo.site/w/1000/i/67b7f008d1ddaf8d870a1a64ff95fe12f6b1f3f580fd494ad0c940c2f415484f/1.png" /> Stitching Resilience: How Deerah Weaves Palestinian Heritage into Modern Threads When the pandemic brought the world to a standstill, Sara Jayyusi and her husband, Omarr Daylaq, were caught in the middle of a major life transition. They had been moving from Saudi Arabia to Canada but suddenly found themselves stuck in Jordan after borders closed. What could have been a period of frustration became the start of something meaningful. With time on their hands and a clear gap in the market, they created Deerah, an e commerce platform focused on preserving and promoting Palestinian embroidery, known as tatreez. “We had nothing but time. And we saw that Palestinians in North America were disconnected from their cultural pieces because travel had stopped,” Jayyusi said. “We decided we could become that bridge.” Deerah started with only a few hundred dollars and machine embroidered items. What the pieces lacked in hand stitching, they made up for in cultural meaning. From the beginning, the goal was greater than commerce. It was about reclaiming and celebrating a heritage that had often been dismissed and marginalized. <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/8b07ec0b0d66a12b3ff3464d5c11bfba339a3f51b9f4092d5a987489f1810973/5.png" data-mid="241486939" border="0" src="https://freight.cargo.site/w/1000/i/8b07ec0b0d66a12b3ff3464d5c11bfba339a3f51b9f4092d5a987489f1810973/5.png" /> “One of the tactics used against us was cultural marginalization. Our heritage was labeled as backwards. We wanted to change that by showing the beauty, detail and relevance of tatreez,” she said. Today, every hand stitched Deerah garment carries a story that connects heritage with modern style. Tatreez is not a relic of the past. It is a living art form shaped by resilience, pride and identity. Deerah's Ethical Shift: Inside the Refugee Camps Where Tatreez Survives A Visit That Changed Everything <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/d23354ca7c79c975d73f9409a435575941f970cef9e1127c40e5775fb41ee826/6.png" data-mid="241486931" border="0" src="https://freight.cargo.site/w/1000/i/d23354ca7c79c975d73f9409a435575941f970cef9e1127c40e5775fb41ee826/6.png" /> As Deerah grew, Sara felt compelled to meet the artisans behind the work. She had been working through an intermediary, but she wanted to understand the process and the lives of the embroiderers themselves. People warned her about the conditions inside the Palestinian refugee camps in Jordan, but she chose to go anyway. What she found transformed her mission. “The conditions were horrendous. Worse than the Syrian camps I had visited,” she said. “Yet inside these small homes, tatreez was still alive.” She also discovered that many women were producing embroidery for luxury brands sold in high end stores, yet they were paid almost nothing. “If we do not pay these women fairly, the art will disappear. They will stop teaching it. They will stop caring about it. There is no motivation to continue if they cannot survive,” Jayyusi said. Her frustration became a turning point. She restructured Deerah so that artisans would receive fair pay and recognition for their work. The change quickly affected families. One embroiderer's daughter, who is studying architecture, decided to take on a tatreez project because it finally provided a fair income. “She saw real value in it, both cultural and financial,” Jayyusi said. Deerah is not only preserving an art form. It is restoring dignity and opportunity for women whose skills have long been overlooked. Elevating Tatreez: Deerah’s Mission to Rebrand Palestinian Embroidery as High Fashion <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/9c86981c9db14a8b3c314814b06eda21b80ec995fada2336d56aad42c9224a59/7.png" data-mid="241486930" border="0" src="https://freight.cargo.site/w/1000/i/9c86981c9db14a8b3c314814b06eda21b80ec995fada2336d56aad42c9224a59/7.png" /> Tatreez has often been dismissed as a simple craft or souvenir instead of an art form. Jayyusi believes it deserves the same respect given to couture embroidery. “The level of skill and hours in tatreez equal any couture piece. Yet one is treated as high art and the other as casual craft. It is time to correct this,” she said. The challenge is not only financial. It is rooted in decades of undervaluing Palestinian labor and culture. Still, she sees the beginnings of change. “There are people who understand the meaning behind tatreez and are willing to pay for the real value of this work,” she said. For Jayyusi, education is as important as sales. “We want people to value tatreez the same way they value embroidery in Paris. These pieces hold history, identity and incredible craftsmanship,” she said. As consumers move toward more ethical and meaningful purchases, Deerah’s message feels increasingly relevant. Challenging the Status Quo: Putting Palestinian Craftsmanship on the Global Fashion Map <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/52c9d97130723cd437243fdac857249541b249aa5ebe713d247681441d9e8c8f/3.png" data-mid="241486932" border="0" src="https://freight.cargo.site/w/1000/i/52c9d97130723cd437243fdac857249541b249aa5ebe713d247681441d9e8c8f/3.png" /> “People buy what matches the identity they want to express,” Jayyusi says. “When they see a Palestinian woman looking confident and beautiful in a thobe, it creates an emotional connection.” Strong photography and thoughtful styling help shift perceptions. They allow people to see tatreez as aspirational, not old fashioned. “We should be the ones telling our own stories and benefiting from our heritage. We do not need big brands to define the value of our craft,” she says. For Jayyusi, Deerah is both preservation and empowerment. It challenges the world to see Palestinian craftsmanship with the respect it deserves. The Craft of Intentionality: How Deerah Balances Heritage and Accessibility <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/3e05b2d7559d732e1a082d5dcb30bd5c8d03b07557f0b3b0076c07cbe9308f5c/8.png" data-mid="241486934" border="0" src="https://freight.cargo.site/w/1000/i/3e05b2d7559d732e1a082d5dcb30bd5c8d03b07557f0b3b0076c07cbe9308f5c/8.png" /> Deerah offers both machine embroidered and hand embroidered items. This model exists for both ethical and practical reasons. “Hand embroidery requires higher prices to support fair wages. We also want people who cannot afford luxury pieces to still experience tatreez,” Jayyusi explains. Machine embroidered pieces are produced in very small batches through Jordanian shops. No design exceeds eight pieces. This approach reduces waste and keeps production mindful. Made to order hand embroidered pieces follow traditional Palestinian practices. Materials are sourced only after an order is placed and everything is made to the client’s measurements. These garments are built to last and often become heirloom pieces. “Our ancestors created clothing that was durable and meaningful. Today people buy things out of emptiness or to follow trends. I want our garments to be chosen out of love and connection to heritage,” she says.Reclaiming Authentic Palestinian Heritage for the Eco Conscious Generation <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/d2fd536540e5c3280f8ed590590fb0a3647b9b55de329de2d3c4b098ad82c838/4.png" data-mid="241486935" border="0" src="https://freight.cargo.site/w/1000/i/d2fd536540e5c3280f8ed590590fb0a3647b9b55de329de2d3c4b098ad82c838/4.png" /> For Jayyusi, each Deerah purchase is a love letter to Palestine. It connects the buyer to a land with deep pride and deep wounds. She has also found that some of the most sustainable practices come from the past. One example is the traditional use of olive oil soap to clean embroidered garments. It is gentle, natural and effective. “Sometimes the best solutions are the ones that have existed for generations,” she says. For her, sustainability is not a trend. It is a return to forgotten wisdom and mindful living.Enriching Tradition: How Deerah Balances Preservation and Evolution Within the world of tatreez, there are two main approaches. One focuses on strict preservation of historical motifs. The other encourages innovation that keeps the art relevant today. “I see value in both,” Jayyusi says. “We must document our history in detail. At the same time, evolution keeps the art alive.” She credits scholars like Widad Kawar for building the foundation of documentation that allows designers to push the craft forward with respect and understanding. “It is not about replacing tradition. It is about enriching it,” she saysTatreez as a Language That Never Stops Evolving Tatreez has always evolved through cultural exchange. Jayyusi shares examples of techniques that traveled across communities, cities and generations. The couching stitch used in Bethlehem arrived through visiting Roman Popes, then spread to Jerusalem and Yaffa through Christian communities. Women shared techniques through marriage and migration, and after 1948 many styles blended naturally inside refugee camps where materials were limited but creativity was abundant. “Tatreez was never static. It always grew and adapted,” Jayyusi says. “We want to honor that complexity.” If Sara Could Start a Global Trend <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/41cbcb600d99f654653fb7086b4a3fa317b1ffa7712eadeb9f3dfed75f5df3bb/2.png" data-mid="241486936" border="0" src="https://freight.cargo.site/w/1000/i/41cbcb600d99f654653fb7086b4a3fa317b1ffa7712eadeb9f3dfed75f5df3bb/2.png" /> If Jayyusi could inspire one global trend, it would be simple. “Spend a day with the person who created your garment.” She believes that understanding the maker changes everything about how we consume. It builds empathy and helps people see clothing as cultural storytelling, not disposable fashion. “For Palestinians, sharing our stories is also resistance against erasure. Every stitch carries meaning,” she says. A Closing Reflection In a world shaped by fast fashion and instant gratification, Sara Jayyusi’s philosophy invites us to slow down. She reminds us that every thread and every stitch holds a story worth understanding. Her message is clear. When we choose connection, cultural awareness and compassion, we honor the people behind the craft. We also enrich our own lives. This is the heart of Deerah. A celebration of heritage, dignity and the human stories woven into every piece.&nbsp;In a world shaped by fast fashion and instant gratification, Sara Jayyusi’s philosophy invites us to slow down and reconnect with meaning. She reminds us that every thread and every stitch carries a story worth understanding. Her message is simple. When we choose awareness, connection and compassion, we honor the artisans behind the craft and enrich our own lives. Deerah stands as a celebration of heritage, dignity and the human stories woven into every piece.&nbsp; Don’t miss out on the latest updates and designs from Deerah.co and the online store.&nbsp; https://dailycreativearabia.com/YZA-From-Parisian-Streets-to-Marrakech-s-Basketry-Bags-and-Berber Mon, 14 Aug 2023 22:48:41 +0000 Daily Creative Arabia https://dailycreativearabia.com/YZA-From-Parisian-Streets-to-Marrakech-s-Basketry-Bags-and-Berber Daily Fashion Arabia in conversation with Nawal Rmili, founder of YZA handbags. Graphics &amp; Article by Rania Abdalla Photos by Nawal Rmili/YZA <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/d7c6732f7d801676e1b5629c00e358090ea72b3ecc900c652b4dd474ec4039c9/YZA-----4.png" data-mid="188372615" border="0" src="https://freight.cargo.site/w/1000/i/d7c6732f7d801676e1b5629c00e358090ea72b3ecc900c652b4dd474ec4039c9/YZA-----4.png" /> Marrakech to Paris: Nawal's Fashion Odyssey Nurtured by Marrakech's vibrant streets and adorned in her mother's traditional kaftans, Nawal Rmili’s early life was steeped in fashion. Yet, it was Paris and its eminent fashion scene that beckoned her.&nbsp;Even without direct ties to the city's high-fashion circles, Nawal was resolute in her ambitions. Transitioning into communications and marketing, she collaborated with industry giants like Giambattista Valli and magazines like Marie Claire and Vogue International, Curating content for brands as illustrious as Warner Bros. to leading campaigns for Chanel. Despite her achievements, a deeper ambition persisted: YZA. In the intricate designs of YZA's basketry bags, crafted from date palm and raffia, Nawal's passion for her roots shines through, capturing both the spirit of Marrakech and her deep reverence for nature.&nbsp;<img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c36a8e49edd979b744a469df28d5d7d8b9ce829fa05268057d78ebe7e8f91f00/2.png" data-mid="188368228" border="0" src="https://freight.cargo.site/w/1000/i/c36a8e49edd979b744a469df28d5d7d8b9ce829fa05268057d78ebe7e8f91f00/2.png" /> A Brand with Purpose: Nawal's Ethical Blueprint for YZA The devastating events like the Rana Plaza disaster in Bangladesh, which unfolded during Nawal's tenure at Glamour, served as stark reminders of the fashion industry's darker side. However, what truly shook Nawal was the industry's indifferent silence. "You'd imagine such tragedies would spark significant changes or, at the very least, provoke louder dialogues. But there's a prevailing, unsettling silence," expressed Nawal. "Every purchase we make, every brand we support, places us within this story. It's about time we see beyond the glitz and consider where our money truly goes." It was during her career transition, a moment of introspection and determination, that Nawal realized she needed to realign her professional journey with her personal ethos. "At one point, I just hit this wall and thought, 'This isn't me anymore.' I needed my work to reflect what I truly believed in. I mean, why not put some good out there, or at least avoid adding to the bad, right? The dream? Always been to launch my own handbag line. But if I was gonna do it, it had to be ethical, a complete 180 from what I'd seen in the industry." - Nawal Rmili With this newfound clarity, Nawal was intent on setting YZA apart — her brand would stand firmly on the pillars of ethical work conditions, empowering women, and ensuring fair compensation. From Heartache to Handcraft: YZA, Nawal Rmili's Ode to Heritage Transformed by the profound loss of her father, Nawal channeled her grief into YZA, a brand that stands as a tribute to both her father who&nbsp;instilled in her the values deeply rooted in Moroccan culture and Islam. &nbsp; <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/50eb98e0edb841c2eb346ce0061260c082a8962f51a3e07cd031274e7a690f79/5.png" data-mid="188368257" border="0" src="https://freight.cargo.site/w/1000/i/50eb98e0edb841c2eb346ce0061260c082a8962f51a3e07cd031274e7a690f79/5.png" /> Nawal proudly accentuates that YZA is a reflection of Morocco's richness and not an appropriation from Parisian or western influences. Ensuring every piece is Moroccan-made, she champions the artistry, talent, and creativity of her homeland. And while sometimes the global narrative might marginalize "Moroccan" craftsmanship, Nawal, alongside platforms like Daily Fashion Arabia, challenges and overturns such misconceptions. “I think it's empowering to see the rise and respect of Middle Eastern and North African brands as a movement. We're asserting that what we do is commendable and noteworthy. It's not just the West that can produce amazing things. We have our contributions too.” - Nawal Rmili YZA: Marrakech's Artisanal Essence Through Nawal's Ethical Lens In her pursuit of exceptional basketry bags, Nawal, with her cousin's company, ventured deep into the intricate confines of Marrakech and its adjoining villages. To her astonishment, she found that Marrakech's bustling markets were dominated by middlemen, who marked up prices of handcrafted items sourced from distant artisans. Digging deeper, she discovered these artisans were primarily women, diligently crafting, yet sorely undervalued. The sustainable approach of these artisans deeply resonated with Nawal. They employed an eco-centric methodology: date palm leaf remnants were dried and merged with organic matters to create compost. The bags, designed for endurance, were also intended to decompose, emphasizing sustainability.&nbsp; &nbsp; &nbsp;<img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b34de1d8b59ec0f36fb4c009399e1d2eebaf510b95a6e95d54c221381dd89caa/YZA----.png" data-mid="188368583" border="0" src="https://freight.cargo.site/w/1000/i/b34de1d8b59ec0f36fb4c009399e1d2eebaf510b95a6e95d54c221381dd89caa/YZA----.png" /> Determined to rewrite this narrative, Nawal collaborated with these women artisans. Beyond ensuring they received a fair wage, she sought to empower them, highlighting the international significance of their local craftsmanship, and integrating it within the broader fashion landscape. YZA is Nawal's manifesto — a brand that defies conventions and champions artisanal craftsmanship, women's rights, and ethical business practices. It epitomizes the harmonious blend of traditional artistry with contemporary fashion, all anchored by Nawal's unwavering commitment to sustainability and fairness.Reverie of Amazigh: The Power, Femininity, and Legacy Behind YZA Every brand in fashion bears a legacy, a tale, an identity. YZA, in its essence, resonates with the power of its Amazigh lineage and roots—literally meaning "powerful." The story is further deepened by an ethereal presence in the founder's life: her mother's aunt, Zeina. The moniker "YZA" isn't merely a brand label. It's a profound tribute. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6cb56a27b29b7bb1883beccc2d6944cd8cab85eaa1e2caaf0b18a51addde228f/8.png" data-mid="188368321" border="0" src="https://freight.cargo.site/w/1000/i/6cb56a27b29b7bb1883beccc2d6944cd8cab85eaa1e2caaf0b18a51addde228f/8.png" />Nawal’s aunt, Zeina, epitomized the authentic Amazigh spirit. Not only did she communicate in the Amazigh tongue, but her very being was a canvas, adorned with intricate tattoos weaving tales across her face and hands. This wasn't just a sartorial choice. Every drape of traditional Amazigh attire, every tattoo, spoke of a deep reverence for her heritage and a love for self-expression. For many urban Moroccans, the sight of a woman with facial tattoos can be an unexpected spectacle. However, in Zeina's case, these markings went beyond mere aesthetics. They were powerful narratives, emblematic of her roots and the indomitable spirit they symbolized. Beyond these visible markers, Zeina’s formidable aura defined her as a woman of immense strength and substance. To the founder, Zeina wasn’t merely a familial figure but an eternal muse for YZA. Marrakech Mystique: Evoking Moroccan Glamour in Every Shade For YZA, color selection is not just about visual appeal. It's a reflection of Morocco's dynamic culture. The brand's palette is deeply influenced by Morocco's unique ambiance. Colors like terracotta orange represent Marrakech's streets, while vibrant yellows capture the city's market energy. Soft pinks reflect Marrakech’s 'Rose City' moniker, and the greens and beiges hint at the region's parks and deserts. As Nawal explains, "Our palette mirrors Morocco's unique energy." YZA's leather straps, colored with these shades, are more than accessories; they're a gateway to Marrakech's blend of history and contemporary life. They aim to give wearers a taste of Morocco's intriguing culture. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8b58a28aa3043eeec6108caac28b1b288370b01f4d08f6043e873bec936d2ef7/6.png" data-mid="188368325" border="0" src="https://freight.cargo.site/w/1000/i/8b58a28aa3043eeec6108caac28b1b288370b01f4d08f6043e873bec936d2ef7/6.png" /> In Morocco, colors carry deep cultural significance. They can be seen in the sunsets, skies, bustling markets, and intricate home designs, telling tales of the country's past and present. While the world debates style and color, Moroccan hues narrate stories of tradition and modern aspirations. Beyond the allure of color, YZA is also sculpted by Moroccan architecture's nuances. Nawal, guided by her architect sister, infuses the brand with age-old artistry and modern design elements prevalent in Morocco. The brand's signature Marrakech basketry resonates with the city's intricate patterns, winding alleys, and maze-like streets. Every YZA piece encapsulates both Marrakech's rich history and its distinct architectural allure. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eaada59a59515cfbdabcda80973559b094822dcbe1fa8bc139dd0b05d061fef6/3.png" data-mid="188368618" border="0" src="https://freight.cargo.site/w/1000/i/eaada59a59515cfbdabcda80973559b094822dcbe1fa8bc139dd0b05d061fef6/3.png" /> YZA: The Timeless Pursuit of the Ultimate 'It Bag' As the narrative of fashion evolves, certain elements become emblematic of their era, transcending fleeting trends. One such symbol, often considered the linchpin of a brand's identity, is the 'IT BAG'. At the heart of YZA's offerings lies this very concept. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/014f0f52274f2f0507f9626300206bbee352dfe5d0a39c45c89b9f2f904d0b1a/7.png" data-mid="188368317" border="0" src="https://freight.cargo.site/w/1000/i/014f0f52274f2f0507f9626300206bbee352dfe5d0a39c45c89b9f2f904d0b1a/7.png" /> In the dynamic landscape of fashion, where trends constantly shift and evolve, YZA's origin is anchored in timeless appeal. "I was inspired by the concept of the iconic bag," says Nawal, the creative force behind the brand. These signature pieces, unaffected by fleeting trends, etch a permanent mark in the annals of fashion history. While the term 'iconic bag' might sound traditional, its essence never loses its charm. It symbolizes that unique accessory—distinctive in design and ever-relevant through changing times. Nawal's goal with YZA was clear-cut: to design a bag that would not only be a fleeting sensation but also a lasting representation of refined style. In today's world, dominated by quick trends and evolving tastes, YZA stands out as a symbol of enduring elegance, designed to be recognized years later as an indisputable fashion staple. YZA is more than a passive observer of this cultural renaissance – it is a trailblazer. By having Berber symbols and motifs into the brand’s title and designs, the brand aims not merely to delight the eye but to enlighten and inspire. Through YZA, the founder is crafting a dual homage: to Zeina's indomitable spirit and to an age-old culture ready for its luminous moment in contemporary times.Don't miss out on the latest from YZA - make sure to follow it on IG @YZAHandmade and her online store. https://dailycreativearabia.com/Vivid-From-Cairo-s-Heart-to-the-World-The-Artistic-Odyssey-of-Handbags Wed, 10 May 2023 02:33:07 +0000 Daily Creative Arabia https://dailycreativearabia.com/Vivid-From-Cairo-s-Heart-to-the-World-The-Artistic-Odyssey-of-Handbags DFA in Conversation with Dalia and Nada Fekry, founders and creative directors of Vivid Handbags. &nbsp; &nbsp; Graphics &amp; Article by Rania Abdalla Photos/Bags by Vivid Handbags <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/0f405760c81a539aaca34ed9a7bcf163f79da5a3c2bbeaaf2f14c7139114dd83/Vivid-Egypt-1.png" data-mid="187405629" border="0" src="https://freight.cargo.site/w/1000/i/0f405760c81a539aaca34ed9a7bcf163f79da5a3c2bbeaaf2f14c7139114dd83/Vivid-Egypt-1.png" /> Vivid: A Cairo Brand's Journey from Interior Design to Handbags From the heart of Cairo, Egypt's vibrant capital, comes Vivid, a daring brand intent on leaving its unique imprint on the world of handbags. Sisters Dalia and Nada, fueled by a lifelong journey immersed in art and propelled by their creative aspirations, are the imaginative pair steering this brand. Despite their backgrounds in interior design, the duo have applied their skills and artistic passion to craft one-of-a-kind handbags that reflect their love for art and culture. <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/8d67e6e5f5e2bc7dc6399c00ff125b9adf4f2958947f9bd2d9ca6b3c84ec3f4a/4.png" data-mid="187409430" border="0" src="https://freight.cargo.site/w/1000/i/8d67e6e5f5e2bc7dc6399c00ff125b9adf4f2958947f9bd2d9ca6b3c84ec3f4a/4.png" /> From childhood, Dalia and Nada were immersed in the artistic world, active creators who dedicated themselves to crafting handmade projects. This passion was fostered by their parents, particularly their father, their first mentor. He instilled in them an appreciation for fine arts and the intricate beauty of handcrafted items. Their family environment served as their initial creative workshop, where they began honing their artistic skills. The sisters' childhood art fascination did not wane over time but instead shaped their academic pursuits and professional ambitions. They chose to study interior design, seeing it as a fitting avenue to express their artistic yearnings while also shaping the physical spaces in which people live, work, and play. Their educational experiences only deepened their love for the art of design, further fueling their shared dream of creating a brand of their own. The birth of Vivid is deeply ingrained in these influences and an ambition to revolutionize the traditional outlook on design. For Dalia and Nada, their handbags are more than just fashion accessories — they are tangible manifestations of art. The brand mirrors their commitment to the artistic process, with each bag encapsulating a narrative, an emotion, or a chapter of their journey.&nbsp; In Dalia and Nada's words, their creations are not just 'products,' they are 'masterpieces,' - objects of art that reflect their creative journey, artistic heritage, and their lifelong commitment to the aesthetic and the handmade. Through Vivid, they hope to bring this vision to the world, transforming spaces and telling stories through their designs. Vivid: Handbags as Art and Heritage From functional furnishings to vibrant handbags, Vivid’s portfolio is diverse, reflecting the brand's adaptability and innovative spirit. Dalia and Nada ventured into creating bags as they perceived them as a canvas allowing for the application of various materials and techniques. From using different fabrics and leather to wood, hand-painted elements to carefully stitched designs, the sisters explored a range of creative possibilities. In doing so, they transformed the humble bag into a wearable work of art. Their designs, bursting with color and vibrancy, are reflective not just of their artistic ethos, but also of their deep admiration for Egyptian culture and folk art. There's a narrative behind each bag, a story from their homeland, subtly told through design elements and artistry. By integrating elements of their cultural heritage into their designs, they aim to offer a distinctive product that serves not only a functional purpose but also stands as a unique piece of artistry, capturing the attention and imagination of the beholder.Vivid: Crafting a Philosophy of Color, Energy, and Design The choice of the name Vivid for their brand is no coincidence. It perfectly encapsulates the sisters' creative philosophy - energetic, colorful, and attention-grabbing. Much like the definition of the word itself, their handcrafted bags radiate with life and vigor. They embody the energy that goes into their creation and resonate with the bold hues and intricate designs that characterize Dalia and Nada's unique aesthetic. <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/4f3b3c30a6307ff2a3f20812511470b79ef81f09b2fd96764c74cd5ffc7dafff/14.png" data-mid="187405747" border="0" src="https://freight.cargo.site/w/1000/i/4f3b3c30a6307ff2a3f20812511470b79ef81f09b2fd96764c74cd5ffc7dafff/14.png" /> Every creation from Vivid is a testament to the brand's dedication to creativity, craftsmanship, and cultural homage. Dalia and Nada have succeeded in curating a unique brand identity that merges their love for art, culture, and design into tangible, functional masterpieces. With Vivid, the duo continues to tell a story of their journey, their heritage, and their unwavering passion for design, one vibrant creation at a time.Sustainable Creation: Vivid's Unique Approach to Conscious Design Beyond their vibrant aesthetics and innovative design, Vivid's creations stand out for their commitment to sustainability. The brand’s dedication to utilizing recycled and upcycled fabrics is a defining characteristic, demonstrating Dalia and Nada's commitment to conscious consumption. Nothing goes to waste in the sisters' studio; every leftover piece of fabric, every old design or patch, finds new life in a fresh creation. This practice lends to the uniqueness of their bags, with each piece being a one-of-a-kind work of art, crafted with sustainability in mind. <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/95d7f11f780c5f5b311da6ea7cd177197ee87b9cf718d0bf858df85a70d6cbcb/5.png" data-mid="187405638" border="0" src="https://freight.cargo.site/w/1000/i/95d7f11f780c5f5b311da6ea7cd177197ee87b9cf718d0bf858df85a70d6cbcb/5.png" /> The distinct nature of Vivid's offerings sets them apart in an era dominated by mass production. Their model is decidedly different: they create upon request, taking orders and then meticulously crafting each piece over a period of 10-15 working days. This ensures that every bag receives the attention it deserves, staying true to the brand’s ethos of authenticity, sustainability, and craftsmanship.Egypt in Every Stitch: Vivid's Bags as Narratives of Heritage At the core of Vivid's brand values is a deep reverence for their native Egyptian culture. The sisters undertake comprehensive research, delving into historical narratives, exploring local traditions, and drawing inspiration from their surroundings. From visiting historical sites to strolling down bustling local streets, their design process is steeped in a journey of cultural exploration. <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/3872da53dfa1487c81b3cfcb17021bed09fc4071499c7ff01900f473f169689a/7.png" data-mid="187405643" border="0" src="https://freight.cargo.site/w/1000/i/3872da53dfa1487c81b3cfcb17021bed09fc4071499c7ff01900f473f169689a/7.png" /> Traditional Egyptian motifs, like the khamsa symbol or the imagery of a pigeon, find their way into Vivid's bags, subtly narrating tales of the countryside. The designs are not merely aesthetic embellishments but serve as a storytelling medium, encapsulating cultural stories and historical anecdotes. Every bag becomes a talking point, a piece of wearable history that piques the interest of the onlooker and starts a conversation about Egypt's rich cultural heritage. By artfully weaving these narratives into their designs, Dalia and Nada aim to ignite curiosity and deepen understanding of their culture. Their intention is not just to design bags but to engage their consumers in an enriching cultural experience. Each Vivid creation, therefore, is more than a bag. It's a cultural artifact that offers a glimpse into the rich tapestry of Egyptian heritage.Vivid's Handbags: A Journey Through Egypt's Iconic Motifs The summer collection from Vivid, brimming with effervescent hues, encourages thoughts of beach days, sunlit waters, and the zest of outdoor activities. The bags, crafted in vibrant colors, evoke a sense of energetic travel and serve as an eye-catching accessory against a monochrome outfit, becoming the focal point of the wearer's ensemble. <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/6d0db072f53d5d40703adbccc7865e559aa51531a6b2b168fa037e69096bdb6f/9.png" data-mid="187405665" border="0" src="https://freight.cargo.site/w/1000/i/6d0db072f53d5d40703adbccc7865e559aa51531a6b2b168fa037e69096bdb6f/9.png" /> Among the standout designs is the 'Tivoli Cat Egypt Bag.' This piece integrates motifs of the Lotus, an ancient symbol deeply tied to Egyptian culture. The bag is rendered in hues of gold, silver, green, and blue, each color resonating with Egyptian cultural significance. Gold, a symbol of power for the ancient Egyptians, is paired with black to offer a stark, compelling contrast in the design. The Lotus, often found blooming on thes Nile, represented life and abundance. The ancient Egyptians cherished it as the flower of life. Further connecting the bag to Egypt's rich cultural tapestry, the Nile itself was known as God Hapi, considered the personification of natural fertility. <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/c1e8dfae7edaa05fab5c28bcde9abebf6ca74e23bacd16165a13cce4e1a4e4e1/11.png" data-mid="187405706" border="0" src="https://freight.cargo.site/w/1000/i/c1e8dfae7edaa05fab5c28bcde9abebf6ca74e23bacd16165a13cce4e1a4e4e1/11.png" /> The 'Sacred Bird Bag' draws from another intriguing aspect of Egyptian mythology. Ancient Egyptians revered the ibis, the god of writing, so much so that burial sites dedicated to these birds have been found in Menya. The bag celebrates this symbol of power and strength, honoring an element of ancient culture that prized the ibis akin to human beings. <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/fb742679ccd7952d8a48b141a2731d3c2730af89d67798be0e3291e760e00188/Vivid-Egypt-4.png" data-mid="187405723" border="0" src="https://freight.cargo.site/w/1000/i/fb742679ccd7952d8a48b141a2731d3c2730af89d67798be0e3291e760e00188/Vivid-Egypt-4.png" /> Another fascinating piece in their collection is the 'Wadjet Bag.' Named after the goddess of serpents, the Nile Delta, and the protector of Egyptian kings, Wadjet is a symbol of strength and protection. Her name translates to "the Green One," which inspires the color choice for the bag. In ancient times, the image of Wadjet, in the form of a cobra, adorned crowns to offer protection, which Vivid incorporated into their design narrative. <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/cece4202d29a7f23b1f030f201a005576f32f0080dd17a29af68947b11ed50eb/13.png" data-mid="187405731" border="0" src="https://freight.cargo.site/w/1000/i/cece4202d29a7f23b1f030f201a005576f32f0080dd17a29af68947b11ed50eb/13.png" /> Finally, the 'Eyes on You Bag' features the Eye of Ra, an ancient symbol representing the sun god. The eye motif mirrors the rays of the sun, tying the design to Egyptian culture and mythology while also infusing it with the energizing spirit of summer. In an era where fashion often oscillates between fleeting trends and mass production, Vivid's handbags serve as refreshing reminders of the timeless beauty rooted in cultural heritage. Dalia and Nada have masterfully curated a collection that does more than just accessorize; it narrates, educates, and connects wearers to the rich tapestry of Egyptian history. Each bag, steeped in mythological motifs and vibrant hues, isn't merely a statement piece but a testament to the sisters' commitment to preserving and promoting their culture. Through Vivid, the timeless tales of Egypt find new audiences, ensuring that ancient narratives continue to inspire, resonate, and be celebrated in contemporary fashion. Don't miss out on the latest from Vivid - make sure to follow it on IG @Vivid_Egy. https://dailycreativearabia.com/Zeina-and-KUN-Jewelry-A-Symphony-of-Art-Spirituality-and-Heritage-An Wed, 19 Jul 2023 04:21:26 +0000 Daily Creative Arabia https://dailycreativearabia.com/Zeina-and-KUN-Jewelry-A-Symphony-of-Art-Spirituality-and-Heritage-An DFA in Conversation with Zeina, founder and creative director of KUN Jewels. Graphics &amp; Article by Rania Abdalla Photos/Jewlery by KUN Jewels From Architecture to Artistry: Zeina's Transformational Journey into Crafting Personal Connections through Jewelry <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/f4e7d7e922312df4b0ebb86de9b6baa89d1d8be81e5101c059fa297c7c1e92ca/4.png" data-mid="185571650" border="0" src="https://freight.cargo.site/w/1000/i/f4e7d7e922312df4b0ebb86de9b6baa89d1d8be81e5101c059fa297c7c1e92ca/4.png" /> In the heart of Egypt, an architect is crafting the extraordinary. Zeina, a graduate from The American University in Cairo (AUC), not just designs structures, but reshapes the world of jewelry and fashion as we know it. Trained as an architectural engineer, she ventured into realms far beyond the concrete and steel of her early career, opting instead for a canvas where precious metals and gemstones are her building blocks. While her time in architecture played a significant role in her journey, it sometimes clashed with her love for the energy and spontaneity found in art. The technical precision needed in architecture seemed to limit the creative freedom she found in art and design. In her quest for deeper meanings and connections, she found herself increasingly attracted to the vast and unrestricted world of art and painting. Zeina's trajectory is far from conventional, her journey marked by an intriguing transition: from architect to artist, then artist to designer — roles she found more attuned to her desire to touch hearts and inspire minds. She took this path step by step, learning and growing by attending jewelry workshops, taking design classes, and diving into the details of jewelry-making. It was during this journey of exploration that Zeina found her true passion. Raised in a family with a rich architectural heritage, Zeina was exposed to the artistic side of architecture from a young age. Her father and grandfather, both architects, shaped her perception of the world, teaching her to see beauty in the minute details. Despite being drawn more to the creative side rather than the technical aspects of architecture, she acknowledges that it was her architectural training that taught her how to ideate, implement ideas, and bring them to reality. Yet she describes her evolution not as a series of abrupt turns, but as an organic, fluid progression. The common thread that weaves together these facets of her career: a profound passion for art and design. This is where K U N - كُنْ Jewels was born. KUN emerged from Zeina's vision of transforming art into something more personal, more intimate — into jewelry. For her, each piece of jewelry is not merely an accessory, but a means of establishing a deep, personal connection with the wearer. Every item she crafts is intended to do more than just adorn. Zeina designs with the intention of imbuing every creation with a unique message, a story to resonate with the person wearing it. The wearers of KUN aren't just fashion-forward. They become carriers of Zeina’s artistry, representatives of her unique blend of architectural precision, artistic flair, and design philosophy. KUN: A Modern Expression of Egypt's Rich Cultural Heritage and Zeina's Artistic Vision From the serpentine lanes of old Cairo's Khan El Khalili bazaar, an ancient form of art has found a modern expression. Zeina, the founder and the creative force behind KUN, has taken inspiration from the traditional aesthetics of her surroundings to birth a brand that celebrates Egypt's rich cultural and spiritual heritage. <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/e54029a44e38bc48c685070b9de386586d7aea3c2fe8dc7ba332646e9a7976a6/5.png" data-mid="185571654" border="0" src="https://freight.cargo.site/w/1000/i/e54029a44e38bc48c685070b9de386586d7aea3c2fe8dc7ba332646e9a7976a6/5.png" /> Kun, an Arabic term that means "Be," is more than just a brand. It is an invocation, a prayer, a beckoning of light and goodness into the world. The name itself encapsulates Zeina's artistic philosophy: "Be light, Be the good behind everything." KUN, then, becomes a manifestation of this journey – a bridge between traditional craftsmanship and contemporary design, between cultural heritage and personal exploration. It is not just about adorning the body, but about igniting the soul, about experiencing the world, and above all, about becoming - becoming light, becoming good, becoming everything that one is meant to be. <img width="3105" height="3105" width_o="3105" height_o="3105" data-src="https://freight.cargo.site/t/original/i/f85284518f1ad306207b0c48a2d14837e1b84b49835768bebc3247fb9cdcbf65/6.png" data-mid="185631180" border="0" src="https://freight.cargo.site/w/1000/i/f85284518f1ad306207b0c48a2d14837e1b84b49835768bebc3247fb9cdcbf65/6.png" />Zeina's creative process is a living testament to this philosophy. Her brand's core value lies in preserving the traditional artisan skills that have long been the lifeblood of Cairo's old city. Armed with a camera and a keen eye for detail, Zeina embarks on frequent walks through the city, capturing its timeless beauty and vibrant energy. These streets, brimming with stories and whispers of the past, serve as the muse for her unique creations. Preserving the Soul of Art: The Interplay of Calligraphy, Craftsmanship, and Spirituality in Zeina's Jewelry Design In Zeina's work, calligraphy plays a significant role, a cherished art form she's been exposed to since her young years. Rooted in Egyptian and Islamic traditions, calligraphy serves as a unique bridge between Zeina’s creative instincts and a profound sense of spirituality. It was during her undergraduate journey, punctuated by weekly mosque visits, where she developed a deep appreciation for Islamic art and calligraphy. Little did she know then, that these immersive experiences would later sculpt her path as a respected jewelry designer in Egypt. By weaving calligraphy into her jewelry, Zeina creates pieces that offer more than just visual appeal – they resonate with deeper spiritual significance. <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/6d032e97ddd449812e2de11851d23f3e2639fe3305179a2c32e20f9891b331d1/7.png" data-mid="185572804" border="0" src="https://freight.cargo.site/w/1000/i/6d032e97ddd449812e2de11851d23f3e2639fe3305179a2c32e20f9891b331d1/7.png" /> “As an architect and jewelry designer, I am passionate about rejuvenating our history and culture, creating a bridge between the past and present. I aim to infuse vitality into centuries-old calligraphic inscriptions found on ancient building walls. My endeavor is to preserve and uphold the essence of our artistic heritage for future generations, ensuring the wisdom of the past continues to enlighten us.” - Zeina&nbsp; Zeina is committed to preserving traditional jewelry-making methods through KUN. Her goal is to maintain this craft for future generations by working closely with artisans. While she recognizes the value of technology, she believes it can strip a piece of its soul and energy. Zeina and her team focus on traditional techniques, pouring their love and energy into each piece. She insists that handmade items, particularly those involving calligraphy, are imbued with a unique love and energy that machinery and modern methods can't replicate, hence preserving the human touch in every piece. <img width="3105" height="3105" width_o="3105" height_o="3105" data-src="https://freight.cargo.site/t/original/i/7a81acb77d4b45160362fb641bb8f61bf926461e631f731ab24f484406af79e0/9.png" data-mid="185631202" border="0" src="https://freight.cargo.site/w/1000/i/7a81acb77d4b45160362fb641bb8f61bf926461e631f731ab24f484406af79e0/9.png" /> At the core of Zeina's work is her love for spiritual poetry. Her designs are more than just art – they're a way for her and others to explore their inner selves. Her creations, steeped in poetic meaning, help wearers connect with their true essence. Zeina's aim with KUN is to help people understand themselves better and connect with their core through her designs. Inscribing Faith: The Power of Islamic Affirmations in Zeina's Jewelry Designs Islamic affirmations are a vital aspect of Zeina's design ethos and integral to her brand's identity. One such affirmation, "وَكَم لِلّهِ مِن لُطفٍ خَفيٍّ", or "And how many a kindness of Allah is concealed", is intricately etched onto her jewelry. More than a mere statement, this phrase serves as a constant reminder of God's unseen blessings, promoting reflection, gratitude, and patience in the wearer. <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/69ba1fa06b8555153ff17cfd3490f2f15c4369bc9d9ef33a49cd7480f73d5d1f/13.png" data-mid="185571886" border="0" src="https://freight.cargo.site/w/1000/i/69ba1fa06b8555153ff17cfd3490f2f15c4369bc9d9ef33a49cd7480f73d5d1f/13.png" /> This phrase, deeply rooted in Islamic tradition, encapsulates the essence of divine generosity in its subtlest form. It communicates the profound belief that God's kindness often manifests in unexpected, sometimes hidden ways, and can even be perceived through life's challenges. The incorporation of such powerful sentiments into her designs underscores the constant, often unseen, divine benevolence that forms the essence of Zeina's artistic vision. Wearing jewelry inscribed with this phrase serves as a gentle yet constant reminder of God's unseen kindness. It encourages the wearer to foster a deeper sense of gratitude, and patiently discover the hidden blessings in their life. By transforming one's perspective, it encourages a mindset of seeking hidden blessings in all circumstances. <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/2b2362ac61a66e7f43e8e8e40e2af12ce21def027de231a2cce0525089f94cff/12.png" data-mid="185571929" border="0" src="https://freight.cargo.site/w/1000/i/2b2362ac61a66e7f43e8e8e40e2af12ce21def027de231a2cce0525089f94cff/12.png" /> From the Surah Taha (20:25-26) in the Quran, the verses "رَبِّ اشْرَحْ لِي صَدْرِي" (O my Lord! Open for me my chest) and "وَيَسِّرْ لِي أَمْرِي" (And ease my task for me) hold deep significance in Islamic tradition. These prayers, uttered by Prophet Moses (Musa) while confronting Pharaoh and guiding his people towards freedom, infuse Zeina's designs with profound meaning. The verse "رَبِّ اشْرَحْ لِي صَدْرِي" is a call for strength and clarity, seeking an expanded heart and a clear purpose, essentially a plea for the resilience to meet life's challenges with grace. Similarly, "وَيَسِّرْ لِي أَمْرِي" is a request for ease and success in life's undertakings, echoing the faith that with divine aid, no task is insurmountable. These affirmations provide a robust spiritual foundation for those adorned with Zeina's creations, offering a tangible link to their faith and grounding them in their spiritual voyage. Zeina's jewelry, inscribed with Islamic verses, serves not just as adornment, but as a source of spiritual empowerment and divine guidance. Each piece becomes a silent amulet, providing comfort and optimism, particularly during challenges, and subtly reminding the wearer of the Divine's hidden kindness. Essentially, the inscriptions transform these pieces into conduits for spiritual reflection, resilience, and hope. A Tribute to Faith and Heritage: The Spiritual Significance of Zeina's Khitm Al-Nobouah Collection Creating a special collection around the Prophet's birthday further underscores the deep respect and admiration she holds for the Prophet Muhammad and his teachings. It is her tribute to his legacy, a way for her to share his message and wisdom through her artistry, and a testament to her dedication in creating pieces that hold profound meaning and connection to her faith. This connection to the Khitm Al-Nobouah makes this necklace not just a piece of jewelry, but a cherished talisman of faith, heritage, and spiritual affirmation. <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/3a6d44597fc2d976ced94fac01dc560cb1f222afe9d8bf717f33538ead786ece/10.png" data-mid="185571932" border="0" src="https://freight.cargo.site/w/1000/i/3a6d44597fc2d976ced94fac01dc560cb1f222afe9d8bf717f33538ead786ece/10.png" /> The Khitm Al-Nobouah 'ختم النبوة' or "Seal of Prophethood'' holds a profound significance in Islamic tradition. It is believed to have been a mark on the Prophet Muhammad's shoulder, signifying his status as the last prophet in the lineage of Abrahamic messengers. This seal served as a physical affirmation of his divine mission, setting him apart as a chosen individual destined to deliver the final message of God to humanity. For Zeina, incorporating the Khitm Al-Nobouah into her collection is an act of deep reverence and connection to her faith and its rich history. It embodies her commitment to infusing her work with elements that echo the spiritual and historical heritage of Islam. <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/a2fede77a8aab39ad33a01c2d074bbddcdeaed60b643413e2e33e17ce23e0ba5/11.png" data-mid="185571934" border="0" src="https://freight.cargo.site/w/1000/i/a2fede77a8aab39ad33a01c2d074bbddcdeaed60b643413e2e33e17ce23e0ba5/11.png" /> Her Multi-Use Sibha Necklace, adorned with the Khitm Al-Nobouah, is a tangible embodiment of this commitment. The necklace is inscribed with powerful affirmations: '‎الله وحده لا شريك له محمد رسول الله ' (Allah is One, He has no partners, Muhammad is the messenger of Allah) and ‎'توجه حيث شئت فإنك منصور&nbsp;' (Go wherever you want, you are victorious), and words of light and affirmation 'فتح&nbsp;' (Victory), 'رِزق&nbsp;' (Sustenance), 'يُسر' (Ease). These inscriptions imbue the necklace with a powerful energy, serving as verbal affirmations and prayers for strength and resilience that comes directly from the divine. It reflects Zeina's desire to create pieces that are not just aesthetically pleasing, but spiritually uplifting and inspiring for those who wear them. Beyond Artistry: Zeina's Journey of Self-Discovery and Growth in the Realm of Jewelry Design Zeina's artistic journey is far from being only about crafting exquisite pieces. At its core, it is an exploration of her personal beliefs and life lessons. She advocates for an ethos of discovery, inviting others to experiment, try new things, and not fear the unknown. "Learn to unlearn," she often says, emphasizing the need to constantly question our understanding of the world and ourselves. Zeina acknowledges that the journey can be filled with uncertainty, but she encourages embracing this uncertainty, and viewing it not as a hindrance but as an integral part of the process. "I have faith that I don't have to figure everything all at once," she reflects. To her, this sense of unknown was initially challenging, but now, she sits comfortably with it, knowing that the answers will unravel themselves along the journey. She firmly believes in setting intentions and trusting that the universe, or God, will lead you to the answers. This, she maintains, is a continual process, as the answers keep unwrapping themselves throughout the journey. Zeina's philosophy is a testament to her courage, patience, and relentless pursuit of her artistic vision. <img width="2970" height="2970" width_o="2970" height_o="2970" data-src="https://freight.cargo.site/t/original/i/8687894fa453d361217c3097ac5041acd46f29666cc201c29e4a4d79fce41ff8/8.png" data-mid="185571943" border="0" src="https://freight.cargo.site/w/1000/i/8687894fa453d361217c3097ac5041acd46f29666cc201c29e4a4d79fce41ff8/8.png" /> “For aspiring jewelry designers, my advice is to endlessly explore, experiment, and try new techniques. Be inspired by different cultures through reading and observing, as art is a societal and cultural reflection. Dive deep into traditions and customs, and understand their narratives - inspiration is abundant. Carry a camera and sketchbook, capturing and sketching what resonates with your soul. This is crucial; the rest is technicality. Consider how to weave diverse ideas into a unified theme.” - Zeina Compassion and Empowerment: Zeina's Inspirational Journey from Artistry to Advocacy In a world that often seems afflicted with challenges, Zeina espouses a philosophy of compassion and positivity. "Always do good and help others," she insists. This philosophy extends beyond mere words to actionable change, as she navigates a path that intertwines creativity with empowerment. Recognizing the pivotal role women can play in society, Zeina focuses her efforts on their upliftment. She aims to equip them with new skills, teaching them various crafts and jewelry-making techniques, with the intention of helping them become self-sufficient. "Women just need a push and new opportunities," she reflects, adding that women's willingness to learn is undoubted, it is just the lack of opportunities that hinders their growth. Drawing from her previous experiences working with refugee women from Sudan and Syria, Zeina infuses her brand with a social entrepreneurial spirit. Awaiting grants and funds, her vision is to hire women in need and pass down the crafts and techniques she's mastered over the years. Her goal? To empower them, allowing them to carve their own paths to financial stability. But Zeina's compassion extends far beyond her work. Whether it's caring for stray dogs, helping orphans, or even her past experience as an art teacher for orphans, Zeina believes that even the smallest actions can make a profound impact. "You set an example," she states, underlining her belief in the power of individual influence. Expressing her emotions and personal values through her art, Zeina seeks to inspire others to follow her path of compassionate action.Don't miss out on the latest from K U N - كُنْ Jewels - make sure to follow it on IG @KUNJewels. https://dailycreativearabia.com/The-Artistic-Exploration-of-Heritage-and-Self-Expression Wed, 21 Jun 2023 12:44:54 +0000 Daily Creative Arabia https://dailycreativearabia.com/The-Artistic-Exploration-of-Heritage-and-Self-Expression DFA in Conversation with Rime Sbai Graphics &amp; Article by Rania AbdallaPhotos by Rime Sbai <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/fc3957466c90bb97c533f8cedbc4cab771a4fa08ed49b63066e48ce3f10c993d/4.png" data-mid="183807315" border="0" src="https://freight.cargo.site/w/1000/i/fc3957466c90bb97c533f8cedbc4cab771a4fa08ed49b63066e48ce3f10c993d/4.png" /> From the vibrant streets of Morocco to the colorful world of art, Rime Sbai's journey has been nothing short of inspirational. Growing up in a family of artists, she was exposed to the world of creativity at a young age. Her father, an architect, would paint in front of her, sparking her curiosity and fascination for art. With regular visits to museums and art classes, Rime was able to nurture her skills and turn her passion into a lifelong pursuit. However, her path to becoming a full-time artist was not a linear one. Like many, she was conditioned by society to pursue a 9-5 job, leading her to attend an American university and study art as a minor. Later, she even pursued a master's degree in entrepreneurship and worked in corporate consulting. But deep down, her soul yearned for something more, something that would allow her to express herself and connect with her inner child. It wasn't until the pandemic hit that Rime decided to take a leap of faith and share her artwork with the world. Starting with simple steps on Instagram, she gained a following with her unique one-of-a-kind denim jackets adorned with her signature art pieces and prints. And as she spent more time with her art during the lockdown, her inner voice grew stronger, urging her to expand her paintings to other mediums. <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/341765d1307f21e9c6614cdb8f4a608908aa3d45514caef175bd5cd88475a017/6.png" data-mid="183807317" border="0" src="https://freight.cargo.site/w/1000/i/341765d1307f21e9c6614cdb8f4a608908aa3d45514caef175bd5cd88475a017/6.png" /> Collaborating with artists and designers, Rime's art caught the attention of big brands like Gap, leading her to showcase her work on various products. Her love for colors and intuition sets her apart as an artist, creating freestyle pieces with subtle messages. Inspired by her time in Barcelona, where she was exposed to street art and graffiti, Rime has made it her unique style to mix colors together, bringing a fun and energetic energy to her work. Through hard work, determination, and unwavering passion, Rime Sbai has proven that following one's heart and taking risks can lead to greatness. Rime Sbai's Artistic Tribute to Moroccan Heritage: Sound of Colors <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/5688f07a4febaefc99d5b7708ad5613e82b0ba6c9ce648dbfd27d5ae2ad62ab5/13.png" data-mid="183807322" border="0" src="https://freight.cargo.site/w/1000/i/5688f07a4febaefc99d5b7708ad5613e82b0ba6c9ce648dbfd27d5ae2ad62ab5/13.png" /> The Sound of Colors collection by Rime not just a beautiful display of art, but also a powerful ode to her Moroccan roots and heritage. After spending a decade living abroad, Rime found solace in her art and paintings, which allowed her to reconnect with her culture and traditions. Inspired by music and colors, Rime’s collection aims to create an auditory and visual experience for its viewers. "I hear music and I see colors. Those colors speak to me. Those colors talk to me because the painting symbolizes the Moroccan musical heritage, That is why I wanted people to connect with Gnawa music through colors." - Rime Sbai. Through her paintings, she hopes to evoke similar emotions in her audience and encourage them to connect with their own inner world of colors. During the pandemic, Rime was fortunate enough to revisit her Moroccan roots and discover the richness of her culture. "We have beautiful traditional dresses, delicious and unique food, and we are so lucky to have a strong and heavy culture and traditions,"&nbsp;says Rime. Her Sound of Colors collection is a celebration of this unique culture, featuring elements such as Moroccan tea glasses, gnawa, and mosaic. <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/265fb2872cdc666668c27bce6f31993e6d675d9dce6cce17808495acd895ca17/11.png" data-mid="183807367" border="0" src="https://freight.cargo.site/w/1000/i/265fb2872cdc666668c27bce6f31993e6d675d9dce6cce17808495acd895ca17/11.png" /> One of her biggest inspirations for this collection was the singer Manal, and her music video for the song "Neya". "I loved how all the women were surrounding the singer while she was sitting in the center," says Rime. This inspired her to create an art collection that showcases the beauty of Moroccan dress, musical instruments such as the oud, and the lively energy of Moroccan music. The Sound of Colors collection is not just a reflection of Rime’s artistic talent, but also a tribute to her Moroccan heritage and culture. It is a true testament to the power of art and its ability to connect people across different backgrounds and cultures. Eyes: The Gateway to One’s Soul <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/e60c4576f948f10721e4a2af2dd9b310ee30db3ed8f7d4a4b16c4ff8b159e355/14.png" data-mid="183807379" border="0" src="https://freight.cargo.site/w/1000/i/e60c4576f948f10721e4a2af2dd9b310ee30db3ed8f7d4a4b16c4ff8b159e355/14.png" /> Peering into the soul through her art, Rime's love for painting faces and eyes is palpable. Her passion lies in capturing the essence of a person through the intricacies of the face, with eyes being the gateway to the soul. As she delicately layers her brushstrokes, she seeks to communicate the emotions, thoughts, and stories of her subjects through their eyes, inviting the viewer to peer into their innermost being. For Rime, it is not just about creating a beautiful image, but a reflection of the human experience that we all share. A Subtle Elegance: Rime Sbai's Vintage Kaftan Transformed with Modern Art <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/2716bfbf7c775d25d421e498750c3e3b5f11f88c6e2bdebcbfa9dec85be7930f/16.png" data-mid="183807399" border="0" src="https://freight.cargo.site/w/1000/i/2716bfbf7c775d25d421e498750c3e3b5f11f88c6e2bdebcbfa9dec85be7930f/16.png" /> A marriage of traditional Moroccan culture and modern art, the kaftan has been given a fresh new twist by Rime. With her signature artwork gracing the fabric of a vintage kaftan, she has created a stunning one-of-a-kind piece that celebrates the beauty and intricacy of Moroccan fashion. Inspired by her mother's love for creating Moroccan dresses and kaftans, Rime embarked on a creative journey to combine the traditional with the contemporary. Spending quality time with her mother in the process, they both worked on this unique kaftan together, each contributing their own creative flair. With her eye for detail and passion for modern art, Rime transformed the vintage kaftan into a canvas, using it to display her signature artwork in a way that is both unique and true to its traditional roots. The end result is a beautiful and striking piece that pays homage to the beauty and richness of Moroccan culture. In a world where fashion is constantly evolving, Rime’s kaftan stands out as a testament to the enduring appeal of traditional fashion, combined with the creativity and innovation of modern art. A true masterpiece, it is a must-have for any fashion-forward individual who wants to make a statement and celebrate the beauty of Moroccan culture.Unveiling the Soul: The Artistic Odyssey of Introspection and Expression <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/53d1ae9baac2532f617c6b014b4d70f8fa611d4706b1cacebc5748f1243a50b8/8.png" data-mid="183807633" border="0" src="https://freight.cargo.site/w/1000/i/53d1ae9baac2532f617c6b014b4d70f8fa611d4706b1cacebc5748f1243a50b8/8.png" /> From the very beginning, Rime's art has been about communication, a way to express her thoughts and feelings through the medium of paint. But as her journey has progressed, she has found that it serves a much deeper purpose - a way to disconnect from the world and enter into her own artistic bubble. When she paints on pottery, she enters a world of intuition and reflection, where her soul and mood are translated onto the canvas without any preconceived notions or plans. It's a raw and honest expression of her innermost self, a creative outlet that allows her to explore and discover new forms of artistic expression. With every brushstroke, Rime's journey through the world of art continues to evolve, as she seeks out new ways to connect with her audience and the world around her.Her Advice to Aspiring Artists Rime's words of wisdom for young artists are simple yet profound. “Don't wait for perfection, start showcasing your work and take baby steps towards success,” she says. As a former shy artist herself, she knows firsthand that shyness can hinder progress and creative growth. Instead, Rime advises artists to take small steps towards talking about their work and expanding their brand. <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/899e2240c2b43b9230b7e3742c676c7120cf7d1fddb119a232f5cb2df70b81db/18.png" data-mid="183808096" border="0" src="https://freight.cargo.site/w/1000/i/899e2240c2b43b9230b7e3742c676c7120cf7d1fddb119a232f5cb2df70b81db/18.png" />However, Rime also recognizes the need for strong mentorship programs in the art world. Access to resources and guidance can make all the difference for budding artists who may not have a business background or plan to execute and build their art brands. Rime counts herself lucky to have had those resources, but she advocates for more support for those who may not be as fortunate. Don't miss out on the latest from Rime Sbai- make sure to follow her on @rime_sbai_art and check out her on her website! https://dailycreativearabia.com/Kazna-Asker-Designing-with-purpose Sun, 21 May 2023 00:34:47 +0000 Daily Creative Arabia https://dailycreativearabia.com/Kazna-Asker-Designing-with-purpose DFA In Conversation with Kazna Asker Graphics &amp; Article by Rania Abdalla Photos by Kazna Asker <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/6e2fc5020ddbf416cfd3ae790591e4fc32905e8db26179623f16077341bdb9ae/1.png" data-mid="179695119" border="0" src="https://freight.cargo.site/w/1000/i/6e2fc5020ddbf416cfd3ae790591e4fc32905e8db26179623f16077341bdb9ae/1.png" /> Rooted in Tradition: Kazna's Cultural Tapestry Nestled in the quaint city of Sheffield, UK, Kazna Asker spent her formative years embracing a blend of cultural influences. Born to Yemeni immigrants, she was enveloped in a tight-knit Yemeni community, a touch of her ancestral land amid the British landscape.Her parents instilled in her the quintessence of Yemeni values, a cultural palette she appreciates to this day. Despite being based in England, her household pulsated with the vibrant beats of Yemen traditions. Kazna regards Yemenis as the epitome of kindness, holding steadfastly to their customs and heritage, a trait she proudly shares. This potent cultural amalgamation fuelled her Master's collection, transforming it into a powerful tribute to her roots. Her family's political activism, both in the UK and Yemen, became a metaphorical torch guiding her creative journey. The democratic fight of her relatives, her aunt's community leadership in the UK, and their unwavering support for human rights in regions like Syria, Palestine, and Yemen, all contributed to her narrative.Just like her family, Kazna uses her platform to fight for causes close to her heart. She sees fashion as a potent tool, a creative catalyst that can bring about change. Revolutionizing The Norm: An Exposé on Kazna From the heart of Sheffield, UK, arises an innovative force in the fashion industry - Kazna Asker. This dynamic Yemeni designer, since her tender years, has been enraptured by the world of fashion, a sphere she knew she would eventually inhabit. Recollections of her ten-year-old self echo with dreams of donning a doctor's coat or stepping into a courtroom as a lawyer, professions often laden with prestige and honor. However, as she emerged into adulthood, she was undeniably drawn towards the creative world. When she turned 18, her artistic expressions began to unravel in myriad ways. A chameleon of creativity, she dabbled in painting, graphic design, and fashion. Yet, irrespective of the medium, her muse remained constant - the resilient and fierce Muslim woman. Through her paintings, graphic designs, or fashion collections, each piece bore the indelible imprint of the Muslim woman - an enduring homage to her inspiration. This choice of muse perhaps sprouts from the roots of her own familial tree, bearing fruits of powerful female figures. There's an unspoken protectiveness, a strength she draws from these women, mirroring their spirit in her work. Living in the UK, she often encountered misguided notions about Muslim women - stereotypes of oppression, vulnerability, and an absence of autonomy. This misguided narrative spurred Kazna into creative action. She chose to challenge these stereotypes, reshaping the narrative through her artistic lens. Kazna's designs are more than mere pieces of fabric. they are a celebration of the Muslim woman. She strives to create a vibrant tapestry of what women in Islam look like, a spectrum often overlooked or misunderstood. Her work showcases the cool, the stylish, the fearless and, most importantly, the authentic reality of Muslim women. Her mission is simple: to depict the world from a different perspective, a glimpse of the kaleidoscope that is the Muslim woman. From her studio in Sheffield to global runways, Kazna is not just designing fashion. <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/f61cecba10eebe79af6a13877f7d219b8374290c9d650943c64b7a98e6fd747b/8.png" data-mid="179695171" border="0" src="https://freight.cargo.site/w/1000/i/f61cecba10eebe79af6a13877f7d219b8374290c9d650943c64b7a98e6fd747b/8.png" /> In The Footsteps of Icons: Kazna's Education and Design Journey Kazna, the rising star in the fashion sphere, further honed her innate artistic instincts at the illustrious Central Saint Martins - a mecca for fashion aspirants. Here, she pursued her Master's degree in fashion, cultivating a unique vision and cultivating her distinct design aesthetic. A pioneering spirit, Kazna marked a significant milestone in 2022. She became the first designer to grace the revered Central Saint Martins Master Fashion show at London Fashion Week with a hijabi collection, a powerful nod to her roots and inspiration. Interestingly, her academic journey in both Bachelor's and Master's programmes was rooted in Menswear, yet something was amiss. The echo of her muses, the Muslim women, was absent. The lack of female representation in her work felt like a void, an unfulfilled facet that needed attention. A shift was necessary, not only to fulfill her creative desires but to create a body of work that resonated with her deepest convictions. <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/a2776cc188657cdc5c02ba04cf369d701f494f61c67c33deb92afcf1d854e073/3.png" data-mid="179695199" border="0" src="https://freight.cargo.site/w/1000/i/a2776cc188657cdc5c02ba04cf369d701f494f61c67c33deb92afcf1d854e073/3.png" /> Her Master's collection thus became a tribute to the impact of Muslim women within their communities, a theme often overshadowed by prevalent narratives of oppression. To shed light on the true essence of these women, Kazna took an intriguing detour into the realm of documentaries. She embarked on a journey within her community, capturing the voices of men, probing their perceptions of Muslim women. As she delved deeper with questions about the significant women in their lives and what Muslim women meant to them, the responses were profoundly heartfelt. This experiment not only strengthened Kazna's resolve but made her realize the incredible influence Muslim women wield within their communities. This transitional experience continues to shape Kazna's creative journey. As she intertwines her design ethos with her cultural heritage, the result is nothing short of revolutionary. From the hallowed halls of Central Saint Martins to the vibrant runway of London Fashion Week, Kazna is carving a path that is as much about fashion as it is about empowering representation.&nbsp; Threads of Authenticity: Kazna's Trailblazing Journey in the Fashion World In a world obsessed with trends, Kazna's design approach is remarkably personal and grounded. She birthed her collections in pairs, harmonizing menswear and womenswear, streetwear and Islamic attire, in a captivating style ballet. The inspiration came from the bustling streets of her community in Sheffield, UK. The sight of young men in their edgy tracksuits and puffer jackets walking alongside their mothers in their traditional abayas and hijabs was an intriguing juxtaposition. This synchronization of styles was not merely about fashion. It mirrored the unique bond, the guiding brotherhood and sisterhood, within her community. <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/6d7baa007e110fdda41bc7c81046ae00fa8784ae5fe195d8832b032740463993/5.png" data-mid="179696098" border="0" src="https://freight.cargo.site/w/1000/i/6d7baa007e110fdda41bc7c81046ae00fa8784ae5fe195d8832b032740463993/5.png" /> At 18, her father presciently foresaw her destiny in fashion. Yet, she held reservations. Would her community respect her unconventional career path? Could she indeed become a designer? Navigating through these doubts, she ventured into the fashion world, a realm she'd yearned for but considered unattainable. Diving headfirst into art college post-school, she found solace in art, the language she resonated with the most. She discovered an affinity for incorporating people and their narratives into her work, realizing that the clothing they wore was another medium of storytelling. A beacon guiding her creative journey is the iconic Virgil Abloh. His philosophy of leveraging fashion to convey significant, broader messages resonated with her. Abloh, in many ways, epitomized a cause that was greater than fashion, a paradigm that left an indelible impression on Kazna. Despite the allure of the London fashion scene during her Master's, Kazna felt a dissonance. Her reflection was missing in the industry's glitzy mirror. But rather than succumbing to this disconnect, she chose to view it as an opportunity. She decided to design not just for her friends and family but for her community, to cater to their authentic needs and tastes. Kazna employs a range of materials in her designs, from traditional woven fabrics often seen in carpets and sofas, to more technical ones like nylon, often found in tracksuits, a staple of the UK's minority communities. <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/6ce3de8c032aa5ac162964a37cb65d1633ce6796649d83ed19e121b4db98c084/2.png" data-mid="179695998" border="0" src="https://freight.cargo.site/w/1000/i/6ce3de8c032aa5ac162964a37cb65d1633ce6796649d83ed19e121b4db98c084/2.png" /> Her collection presented an intriguing gender-fluid approach. One of her standout pieces was the tracksuit maxi skirt, a chic amalgamation of streetwear and modest fashion. Men wore these as trousers in the menswear fashion show, challenging conventional norms. Another piece saw a model draped in a men's tracksuit, accessorized with a scarf, exploring the unfamiliar intersection of modest Islamic fashion and men's tracksuits. Her critique of the fashion industry's tokenistic referencing of Islamic fashion fuelled her drive to deliver authenticity. Kazna's aim was not just to design clothes for the Muslim community but to create ensembles they would truly desire to wear, aligning their faith with their fashion. Conversations form the bedrock of her design process. She talks, engages, and understands people, their style preferences, and comfort zones. Communication and collaboration, for her, are the lifeblood of the community. Her models, often friends, don her creations not just for the runway but in real life too, adding an authentic layer to her fashion narratives. Kazna is not just a designer. But also she's a storyteller, weaving tales of community, tradition, and authenticity into her designs. She's a bridge between worlds, harmonizing street style with traditional attire, championing authenticity over tokenism, and fashioning a place for herself in an industry where she once felt invisible. Her journey, as inspiring as it is revolutionary, is only just beginning.Trailblazer Threads: Kazna's Stride Towards Inclusivity in Fashion <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/3bb44cf182da9703a6baf170cebbb518178f5b7ec0243abd9aebad8dcb99b06f/4.png" data-mid="179695462" border="0" src="https://freight.cargo.site/w/1000/i/3bb44cf182da9703a6baf170cebbb518178f5b7ec0243abd9aebad8dcb99b06f/4.png" /> While the glitz and glamour of fashion might appear superficial to some, for Kazna, it has always been a battlefield of ideologies. The fashion industry’s indifference towards community-related issues and Islamic fashion due to its lack of representation often raises her hackles. She views her role as not just a designer, but a cultural educator, illuminating her peers about the diversity and depth of Islamic fashion. Her mission: to fight for recognition. To champion the cause of minorities in the UK and uplift her community. The road is steep, filled with obstacles and everyday challenges, but Kazna is prepared for the struggle. The recognition of a bigger fight fuels her determination to bring about change in the fashion world. Her crusade is not without resistance. The unveiling of her Master's collection, despite being acknowledged by Vogue Italia, was met with Islamophobic backlash. Critics disapproved of featuring a headscarf-wearing model, revealing a deep-seated reluctance to accept such representation in fashion. Yet, these instances only serve to strengthen her resolve, reinforcing the importance of her mission to break stereotypes and promote diversity and inclusivity within the fashion industry. The Fabric of Resistance: Keffiyeh and the Unspoken Narrative of Fashion <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/6ef209327994b26e96a714b6926500521ad0b64a307b735158ab5c6e470fb522/10.png" data-mid="179695603" border="0" src="https://freight.cargo.site/w/1000/i/6ef209327994b26e96a714b6926500521ad0b64a307b735158ab5c6e470fb522/10.png" /> To communicate the vast richness of Islamic and Arabic culture, Kazna turns to one of its most potent symbols, the keffiyeh. More than a simple Palestinian scarf, it echoes tales of fight, resistance, and revolution. It's a rebuke to the superficiality of the fashion industry, a reminder that fashion can, and has, played significant roles in societal shifts. The keffiyeh's historical and cultural footprint forms an integral part of this narrative. The Poetic Threads: The Role of Language in Kazna's Designs In her quest to express her creative vision, Kazna turns to language, specifically the melodious rhythms of poetry. Her love for the poetic element and its power to express her thoughts extends to the written text incorporated in her designs. Initially, her work included only English text, but a deeper dive into her culture made her realize the aesthetic and emotive potential of Arabic. Arabic, to Kazna, is visually beautiful and inherently poetic. Its use in her work adds an element of artistic mystique. She is inspired by Arabic and Sufi poetry and sees the Arabic language as a tool to express her work's deeper, more intricate meanings. It is a medium of poetic communication, seamlessly woven into the fabric of her designs. <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/16bfbc44f5ce5ce5870907478e9c5b8a3b1283fa54aed27b5b222586770f2dcb/9.png" data-mid="179695704" border="0" src="https://freight.cargo.site/w/1000/i/16bfbc44f5ce5ce5870907478e9c5b8a3b1283fa54aed27b5b222586770f2dcb/9.png" /> “When I explain these poetic Arabic phrases to people, there's a deeper resonance that forms. I harbor a profound admiration for Arabic and Sufi poetry, and Islamic poetry in general, consistently drawing upon their wisdom in my work.” - Kazna&nbsp; Embracing Slow Fashion: Advocacy for Sustainability and Conscious Consumption&nbsp; <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/0bcade695d164dd513dbe7a61c0058e8a72e7cce16c200ab179a47ba7ee7ade4/6.png" data-mid="179695634" border="0" src="https://freight.cargo.site/w/1000/i/0bcade695d164dd513dbe7a61c0058e8a72e7cce16c200ab179a47ba7ee7ade4/6.png" /> Kazna's passion for sustainable fashion is evident in her work. She's an advocate for upcycling, and she's making strides in educating her community about its value, countering the notion that everything should be brand new. She understands the environmental impact of fast fashion and has made a conscious decision to embrace slow fashion. She handcrafts all her designs, utilizing deadstock materials to reduce waste. Kazna's brand is one that prioritizes purpose over productivity. She doesn't believe in overproducing but focuses on creating meaningful, lasting pieces. <img width="3375" height="3375" width_o="3375" height_o="3375" data-src="https://freight.cargo.site/t/original/i/8f8af53b0f81f3335cece27d995cb8fe33ebbdcbe892dfc644145b486dad6510/-.png" data-mid="179697435" border="0" src="https://freight.cargo.site/w/1000/i/8f8af53b0f81f3335cece27d995cb8fe33ebbdcbe892dfc644145b486dad6510/-.png" /> Kazna encourages thoughtful consumption when it comes to fashion. Her advice to consumers is to purchase with purpose, opting for quality pieces that resonate with them, rather than indulging in a frenzy of buying new clothes for every occasion. If you find an orange jacket that speaks to your style and identity, she suggests buying it, even if it's pricey, as it may very well last you a lifetime. Furthermore, she sheds light on the often overlooked aspect of clothing donation. Donating worn-out or ripped clothing, she says, doesn't truly contribute to recycling, as these items often end up in the landfill, creating more waste. Her advice is to donate clothes that are still in good condition, clothes that you would wear yourself. Don't miss out on the latest from Kazna Asker - make sure to follow her on @kazna.asker&nbsp;and check out her on her website!